Pepsi Vs Coke in India Marketing Project Report

INTRODUCTION
India with a population of more the 100 cores is potentially one of the largest consumer markets in the world. With urbanization and development of economy,tastes and interests of the people changes according to the advance nation.

Marketing is about winning this new environment. It is about understanding what consumers want and supplying it more conveniently. Marketing deals with identifying and meeting human needs and social needs. One of the shortest definitions of marketing is “meeting needs profitably”. The consumer market may be identified as the market for product and services that are purchased by individuals as household for their personal consumption. soft drinks is a typical consumer product purchased by individual primarily quench their thirst and also for refreshment. Different types of soft drinks are available in the market and more or less content of all soft drinks is same. The market of soft drinks is facing a cutthroat competition
and many companies are floating in the market with their product with different brands names.
Thus in a country like India where more than 50% of total population exists below poverty line, the consumer cannot afford such high price for soft drinks. As a result the trading activities of the soft drinks industry are concentrated in and around big cities and town where the purchasing power of population is considered comparatively high.

Soft drinks industry in India has an annual sale of about 4000crores, with per capita consumption of soft drinks at a low of seven bottle per annum (even Pakistan has a per capita consumption of 14; in china and U.S.A is more than 800 bottles) is due to price factor.

The marketing manager is responsible for both determining and suitability of goods and services in the market to give maximum satisfaction to the consumer. In order to provide maximum satisfaction, the manager need to know, what is the satisfaction level of the consumer i.e. what is their expectation from the products etc. In order to meet above requirements marketing manager conduct marketing research. Marketing research identify market opportunities, After the completion of marketing research, the company measures and forecast the size, growth and profit potential of each market opportunity.
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Consumer Buying Behaviour at Hero Honda / Hero Moto Corp

CONSUMER BUYING BEHVIOUR
The main aim of marketing is meet and satisfy target customers need and wants buyer behavior refers to the peoples or organization conduct activities and together with the impact of various influence on them towards making decision on purchase of product and service in a market. The field of consumer behavior studies how individuals, groups and organization select, buy, use and dispse of goods, service, ideas, or experience to satisfy their needs and desires understanding consumer behavior and knowing customer are never simple. The wealth of products and service produced in a country make our economy strong. The behaviorof human being during the purchase is being termed as ―Buyer Behavior. Customer says one thing but do another. They may not be in touch with their deeper motivations. They are responding to influences that change their mind at the last minute. A buyer makes take a decision whether save or spend the money.

SCOPE OF STUDY
=> The main scope of the study is limited.

=> It also analysis the benefits accruing to the company as a
result of those service.

=> This study has been made to find the level of satisfaction the
customer has regarding the service provider by bike place.

OBJECTIVES OF STUDY
=> To know market position of Hero Honda bike in the
market.

=> To know consumer behavior for purchase of two wheeler
bike.

Limitations of study
=> When the buyers are busy we can‘t get accurate data from
them.

=> According to the time limit of our project we can cover
only the some area.

=> During survey some respondents may not give answer in a
proper manner.

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Competition Mapping of Diffrent Antivirus Softwares Project Report

EXECUTIVE SUMMARY
Every business organization big or small has its own sets of problems. Sometimes they enjoy advantages over others; sometimes they also have to bear the heat of the
competition. They are not above the ups and downs of the business.

CAT (Center for Anti-Virus Technology) Computer Services Pvt. Limited, Pune is the
India's leading developers of the security solutions under the Quick Heal brand, but they are struggling for the market leadership in the antivirus software field.
The main objectives of this study is to find the market share of different antivirus
softwares and to find out different factors that affect purchasing decision of customers and make recommendations to CAT Computer Services Pvt. Limited to improve the sales.

The study required a detailed study of Pune market. A detail dealer survey was conducted to find out all the aspects of antivirus software market. The sales figures of all companies were collected through the sampling of dealer. The various factors responsible for sales and different activities carried out by the company, which play a pivotal role in antivirus software sales, were find out.
Another survey was conducted where antivirus software users from the IT industry and
Manufacture sector industry were asked few questions to study their view regarding the software features and the sales activities.

Two different questionnaires for dealer and customers were made and direct interviews
were held to get first hand information. The data collected from the two surveys were scientifically analyzed and conclusions ware drawn. Based on these conclusions and managerial theory we recommend a set of activities to be implemented by CAT computer Services Pvt. Limited in order to be the market leader in antivirus software
industry.

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Viewers Preference towards Reality Shows

Viewers Preference towards Reality Shows Project Report

Over the last few years, there have been discussions on the Indian entertainment industry being on the verge of take-off, powered by new delivery platforms and technological breakthroughs, increasing content variety and favorable regulatory initiatives. This is expected to transform the entertainment landscape, with more players entering and traditional players being forced to adapt or perish. One can already witness changes that have the potential to alter the industry structure.

New delivery platforms and technological breakthroughs:
Increasing penetration of new delivery platforms is one of the key drivers of the media and entertainment industry today, that has the potential to change the way people receive content. These platforms, resulting from fundamental technological
Breakthroughs are likely to see most of the action in next few years. For example, the spread of inexpensive and stable storage media will also enable people to store content and view it at their convenience. Some other examples are:
• Introduction of DTH and IP-TV
• Digital distribution of films
• Immersive content media like IMAX theatres
• Coming of age of Satellite Radio and FM Radio
• Emergence of new technologies like podcasting, etc
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Effect of Mobile Marketing on Youngsters Project Report

LITERATURE REVIEW
A study done by Heinonen & Strandvik (2003) showed that mobile channels are perceived to be more personal than traditional and e mail channels. This creates high expectations for the relevance of marketing communication messages. A consumer expects messages to be personal and of high interest and this makes the disappointment greater when they get undesired messages.

Research Objectives
=> To check the awareness of the mobile marketing on the youngsters.
=> To know the preference of people towards mobile marketing on the youngsters
=> To check the reliability of mobile marketing on the youngsters

Research Design
Sampling frame: all individuals between 18 years to 35 years in Ahmedabad.
Sampling unit: all individuals between 18 years to 35 years in Ahmedabad

Sample size: 100 respondents
Sampling method: non-probabilistic convenience sampling

Primary Sources:
survey Instrument: Questionnaire
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Effect of Advertisements on Children with Special Reference to Confectionary Products

Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.

Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail. Advertising may be placed by an advertising agency on behalf of a company or other organization.

Objectives of the Study
The subject matter for this Project is to study the effects of advertisement on children. Following are the main objectives of this report.
=> To know the children's awareness about confectionary Products & their advertisements.
=> To study the impact of advertisement of confectionary Products on children.
=> To know whether is there any connection between TV watching habit of children and their medium of study or not.

Research Design
Research design selected for this project is Descriptive.
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Consumer Behaviour Towards Third Party Products in Indian Banking Industry

Consumer Behaviour Towards Third Party Products in Indian Banking Industry Project Report

INDIAN BANKING INDUSTRY
Banking in India has its origin as early as the Vedic period. It is believed that the transaction from money lending to banking must have occurred even before the great Hindu jurist, who has devoted a section of his work to deposit his advances and laid down rules relating to rate of interest. During the Mogul period, the indigenous bankers played a very important role in lending money and financing
foreign trend commerce. During the day of East India Company, it was the turn of the agency houses to carry on banking business. The general bank of India was the first joint stock bank to be established in the year 1786, the other which followed where the bank of Hindustan and Bengal bank. The bank of Hindustan is reported to have continued till 1906 while the other two failed in mean time. In the first half
of the 19 century the East India Company established three banks, the bank of Bengal in 1809, the bank of Bombay in 1840,the bank of Madras in 1843. These three banks also known as residency bank, where independent units and functioned well. These tree banks where amalgamated in 1920 and new bank, the imperial bank of India was established on 27th jan,1921.with passing of the State Bank of India Act in
1955 the undertaking of the imperial bank of India was taken by the newly constituted State Bank of India. The reserve bank which is the central bank was creatsd in 1935 by passing reserve bank of India act 1934.in the wake of the Swadeshi movement, a number of banks with Indian management were established in the country namely, Punjab National Bank Ltd, Bank of India Ltd. Canara Bank Ltd, Indian Bank Ltd, Bank of Baroda Ltd, Central Bank of India Ltd.

Research Objectives:
Macro Objective: To study the Consumer Behaviour Towards Third Party Products (TPP) In Indian.

Banking Industry
Micro Objectives:
=> To know the acceptance of third party products in banking industry by the consumers
=> To find out the percentage of income that respondents invest in various third party products.
=> To know the preference of investors towards various instruments of third party products.
=> To determine the criteria considered by the investors while investing in the third party products.
=> To find out the satisfaction level of the customers regarding the services provided by the banks in their third party products investment.
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Medical Tourism in India with Special Focus on Foreign Patients Satisfaction Level for Healthcare Facilities Project Report

Executive Summary-
Indian Tourism
Tourism is the largest service industry in India, with a contribution of 6.23% to the national GDP and 8.78% of the total employment in India. India witnesses’ more than 5 million annual foreign tourist arrivals and 562 million domestic tourism visits. The tourism industry in India generated about US$100 billion in 2008 and that is expected to increase to US$275.5 billion by 2018 at a 9.4% annual growth rate. The Ministry of Tourism is the nodal agency for the development and promotion of tourism in India and maintains the "Incredible India" campaign.

Medical Tourism in India
Medical tourism in India has emerged as the fastest growing segment of tourism industry despite the global economic downturn. High cost of treatments in the developed countries, particularly the USA and UK, has been forcing patients from such regions to look for alternative and cost-effective destinations to get their treatments done. The Indian medical tourism industry is presently at a nascent stage, but has an enormous potential for future growth and development.

Satisfaction Level of the Patients
The survey of the patients who came from outside the India are mostly from the United States of America, Africa and United Kingdom. The major purpose to come in India are social gathering, treatment and tourism. The findings suggest that patients are coming majorly for the cardiac diseases, orthopedic diseases and for gastro intestinal diseases. Most of the patients select the Hospital or Doctors on the bases of the advice of their relatives or friends and from web sites. The major attraction for the patients are doctor’s specialization and low treatment charges. Patients gave their first priority to the treatment, followed by financial expenses, hospitality and accommodation. Most of the patients are satisfied with the treatment and facilities available in the hospital. Majority of the patients show their eagerness to visit the same hospital again in the future if there will be any need arise.

Research Design:
• An explorative study will be carried out to meet the research objective.
• Initially the study will be done on the different hospitals and services provided by them.
• Descriptive - To gauge the mind set and view points of the patients pertaining to their preference.
• The length of the questionnaire would be 11 and the sample size will be around 100 respondents.

Research Methodology
3.1 Research Objectives
Macro Objectives:
• To find out the satisfaction level of the patients in the multi-specialty hospitals.
• To find out the factors, why NRIs are attracted towards taking medical treatments in India.
• To find out which kind of medical treatment is mostly preferred by the NRIs to take in India.

Micro Objectives:
• To make aware the administration department of the particular hospitals regarding acceptance of facilities and services provided by them to the patients.

Scope of the study
• Collecting data from the existing multispecialty and super specialty hospitals, medical centres and polyclinics in Vadodara and Ahmedabad city.
• Study the satisfaction level of the NRI patients who already took and are taking treatment in the hospitals.

3.3 Nature of Research
• Research will be descriptive and explorative in nature. Research will be done mainly to understand the satisfaction level of the patients and by this way can understands the competition and also need gaps so that better services can be develop.

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Study of Consumer Oriented Sales Promotion in FMCG

Executive Summary
As a part of our study curriculum it is necessary to conduct a grand project. It provides us an opportunity to understand the particular topic in depth and which leads to through to that topic. My topic for the grand project is titled as “Study of consumer oriented sales promotion in FMCG sector” in which emphasis given to the effect of sales promotion on buying habits of consumers.

To start with we will give brief information regarding FMCG sector then moving to the main topic we will explain what is topic is all about. Promotion is one of the pillars of marketing mix and same way sales promotion is also one of the elements of promotion.

With respect to consumer oriented sales promotion there are certain theories narrated as operant conditioning and projective theory. Based on secondary source certain theoretical aspects are also included as a part of study.

Then after concentration is given to the primary research. It includes the analysis and results of survey which was focuses on consumer’s behavior towards sales promotion campaign. The survey was conducted with the help of structured questionnaire.

At last conclusion of report, findings and suggestions was given based on study of secondary source as well as primary research.

Research Objectives:
1. To study consumer preferences with respect to sales promotion in FMCG sector.
2. To examine tradeoffs, relative importance of different attributes while responding to a sales promotion offer.
3. To study the effect of sales promotions in FMCG sector esp. in soaps and detergent industry.
4. To study consumer behavior in purchase of soaps and detergent

Product categories under study
DETERGENTS : Washing Powder for Clothes
TOILETERIES : Soaps

Research Design
Research design selected for this project is Descriptive.

Data collection Method:
(a) Primary Data Collection Method:
=> Survey method was used for primary data collection.
=> We used questionnaire as an instrument for survey method.
=> Structured questionnaire.
=> Type of questionnaire: Open ended and closed ended.

(b) Secondary Data Collection method:
=> Reference books.
=> Internet.

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Introduction
India is the third largest salt producing country in the world (after the US and China) with an average annual production of about 148 lakh tones. In a very short period of time sufficiency was achieved (in 1953) and made a dent the export market. Since then, the country has never resorted to imports. Exports
touched an all time high of 1.6 million in the year 2001. The per-capita consumption of salt in the country is estimated at about 12 kg, which includes edible as well as industrial salt. The current annual requirement of salt in the country is estimated to be 60 lakhs tones for industrial use. Caustic soda, soda ash, chlorine etc., are the major salt-based industries.

Besides about 15 lakhs tones of salt is exported every year. Sea salt constitutes about 70% of the total salt production in the country. Salt manufacturing activities are carried out in the coastal states of Gujarat,Tamil Nadu, Andhra Pradesh, Maharashtra, Karnataka, Orissa, West Bengal Goa and hinter land State of
Rajasthan. Among these States only Gujarat, Tamil Nadu and Rajasthan produces salt surplus to their requirement. These three states produce about 70%, 15% and 12% respectively of the total salt produced in the country and cater to the requirement of all the salt deficit and non-salt producing states.

Private sector plays a dominant role contributing over 95% of the salt production, while the public sector contributes about 2-3%. The co-operative sector contributes about 8% whereas the small-scale sector (less than 10 acres) accounts for nearly 40% of the total salt production in the country.

OBJECTIVE OF THE STUDY
=> To study the Consumer Preference for Edible Salt
=> To study the Consumer Preference for Nirma Shudh Salt
=> To study the awareness about Nirma Shudh Salt
=> To know the brand awareness of Edible salt in different area of Ahmedabad and to illicit the consumer opinion about price, quality, reasons for choice, brand satisfaction etc.
=> To study the purchasing pattern of Edible Salt.
=> To know the criteria preferred by the consumer at the time of purchase of edible salt.

Hypothesis:
=> A chi- square test for independence has been conducted for knowing the relation between the area and the preference towards salts.
=> Ho: Preference towards salts and area are independent of each other. => H1: Preference towards salts and area are dependent of each other.

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Understanding & Analysing the Consumer Preference for Services in Aviation Industry Project Report

KINGFISHER AIRLINES
Kingfisher Airlines Limited is a major Indian airline. Kingfisher operates more than 400 flights a day and has a network of 80 destinations, with regional and long-haul international services.[1]. Kingfisher Airlines, through one of its holding companies United Breweries Group, has a 50 percent stake in low-cost carrier Kingfisher Red.
Kingfisher Airlines is one of six airlines in the world to have a five-star rating from Skytrax, along with Asiana Airlines, Malaysia Airlines, Qatar Airways, Singapore Airlines and Cathay Pacific Airways. In May 2009, Kingfisher Airlines carried more than a million passengers, giving it the highest market share among airlines in India.
Kingfisher has its registered office in the UB Tower in Bangalore and its head office in the Kingfisher House in Mumbai.

RESEARCH OBJECTIVES
The research carried out during the project had many objectives related to the service quality of the Indian airline industry. Some of the objectives of the research carried out are listed below:
• To study the concept of service quality and dimensions governing service quality.
• To study the service quality of different service providers in the Indian aviation industry.
• To measure the service quality with the help of the service quality dimensions for the service providers.
• To compare the service quality of different service providers with Kingfisher airlines and to find the airline service provider with the best service quality.
• To understand the knowledge gap or the gap between the management’s perception about the customer expectations and the customer expectations.
• To measure the knowledge gap for the service providers of the Indian aviation industry.

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Radio Listenership Habits among the Youth-An In-Depth Study with Reference to Music Selection Strategies

MEDIA AND ENTERTAINMENT INDUSTRY
Introduction:
Media and Entertainment is one of the most booming sectors of the Indian economy. The sector is rapidly evolving and has a tremendous untapped potential stored in it. The Indian Media and Entertainment industry stood at Rs. 43,700 crores in the year 2009 and is expected to grow at an annual rate of 19% till the year 2010.

Overview:
The Media and Entertainment industry is on of the most booming sectors in India. The global entertainment industry is projected to reach US$ 1.8 trillion by 2015. Asian region expected to play a central role in it, with India poised to contribute about US$ 200 billion i.e. a sizable chunk of the global industry.

According to the annual edition of the FICCI, the size of the Indian Media and Entertainment industry in the year 2009 was Rs. 43,700 crore. The Indian Media and Entertainment industry grew from Rs. 35,300 crores to Rs. 43,700 crores during the year 2008-09. The sector has immense potential stored in it. The Indian Media and Entertainment industry is expected to grow at an annual growth rate of 19% to reach Rs. 83,740 crore by 2010.

The Indian Media and Entertainment industry, with the prominent segments being films, television, and music has earned high revenues in the recent past. The Indian Media and Entertainment industry has risen to the threshold of a large global market. The year 2005 saw the entry of new players across all the segments of the industry including Reliance.
 
The Indian Media and Entertainment industry can be categorized as follows:
=> Film Entertainment
=> Television
=> Music
=> Radio
=> Print

Technology has changed the face of entertainment today. The ongoing change in technology, products and distribution channels has created significant opportunities in the industry for growth and development. The revolution in the information technology has resulted in the emergence of cable wires, networks and most importantly the “internet” which has revolutionized the Media and Entertainment industry.

The emergence of multiplexes and entertainment malls has redefined the entertainment industry. This booming sector in India has also encouraged and many foreign investors who are making efforts to tap the Indian market.

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ANALYZING THE GAP BETWEEN MANAGEMENT PERCEPTION AND CUSTOMER PERCEPTION WITH RESPECT TO THE SERVICES OFFERED IN RETAIL BANKING BY DIFFERNET BANKS

PREFACE
Retail Banking has always been an integral part of the Banking activities the world over, but it is only in the recent past that it has gathered special momentum. Though internationally this revolution started in 80’s with the advent of credit cards followed by other products of retail financial services, yet, as far as India is concerned, the year 1995 marks the starting point of Retail Banking Revolution with Foreign Banks and new generation Private Banks taking the lead. Till 90’s only foreign Banks were the main players in Retail Banking activities.

EXECUTIVE SUMMARY
The report “Analyzing the Gap between Management Perception and Customer Perception With Respect To the Services Offered In Retail Banking” aims to assimilate data about the various aspects of Retail banking services, to analyze the perceptions of the management and the customers regarding the services offered in Retail banking and to find out whether any gaps do exist between the services offered and the customer expectations. We have taken 6 Banks which represent the Nationalized, Private and Multinational Banks of the Banking Industry in India-
=> SBI
=> Corporation Bank
=> HDFC Bank
=> ICICI Bank
=> Citibank
=> Standard Chartered Bank

The criteria for selecting these banks were their deposit base. We have limited our Service Category to the core services in Retail Banking and a few specialized services.
The report is a mixture of Secondary and Primary data, with Questionnaires being our major instrument to collect primary data.
Major topics we have attempted to cover in this project are to:
=> Explore the services and products offered by the banks to individual customers.
=> Understand the perception of the management with respect to services offered by banks.
=> Understand the perception of the customers with respect to services offered by banks.
=> Analyze whether there is a gap between the customer and management perceptions about the services offered by the banks.
=> Conclude and enumerate the recommendations that might help to reduce the gaps that exist and foster the relationship of the customer more with the bank.

The new game requires new strategies with an accent on innovation for organizational transformation and to achieve world-class competitiveness through improved efficiency and reduced operational cost.
An organization-centric agenda, policy, program accelerating interventions need to strengthen core competencies of Indian banks; while exploring seeding options for future growth.
Thrust on innovation is important particularly in the present context of consolidation and convergence both within and across segments of the financial system.

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Study of Indian Scrap Industry with Special Focus on Channel Management & Integrated Scrap Management

Project Report on Scrap Industry
Scrap is a term used to describe recyclable materials left over from every manner of product consumption, such as parts of vehicles, building supplies, and surplus materials. Often confused with waste, scrap in fact has significant monetary value. Overall, the scrap industry processes more than 145,000,000 short tons (129,464,286 long tons; 131,541,787) of recyclable material each year into raw material feedstock for industrial manufacturing around the world.

The scarp industry is booming and it is a massive industry like steel industry. Most of scrap is recovered from old electric scrap, electronic equipment including computers, military equipment, jewelry etc. Scrap industry also covers the major recyclable materials, from metals to plastics, paper and pulp, rubber and glass.

The use of scrap instead of virgin ore has several advantages, significantly in energy savings. If one of the attractions of ferrous and nonferrous scrap is in energy savings, the other being price levels that are particularly attractive.

Not only the steel industry is large, but other base metals are also promising. In fact, around 40% of the world's need for copper is provided for by scrap. Using scrap not only reduces air pollution and water use, it also conserves natural resources. The greatest environmental benefit from using scrap, instead of virgin ore, is the reduction in greenhouse emissions. Recycling metals saves new energy use by the mining industry.

Whether or not base metal, there will always be a need for scrap metal. With energy looking to remain costly and concern for our environment set only to increase, scrap industry continue to remain crucial for almost all industries.

Scrap includes many things which are used and the waste of that used items is called as scrap. Considering the current ecological problems, the need for the recycling process development is


Must for energy saving as well as for the protection of the environment. Scrap includes Plastic waste, paper waste, steel and iron waste, electronic waste, biomedical waste, copper waste and many more such kind of verticals.

Generally scarp can be divided in to two parts.
1. Post Industrial scrap
2. Consumer Material scrap.
Post industrial scrap includes industrial waste such as copper, steel, iron etc. where in consumer material scrap includes the waste remained after the consumption of the particular material by the consumers.

In India scrap industry is still in nascent age and there are many opportunities lied in the Indian scrap industry. Properly organized model of integrated waste Management system can explore the new opportunities for the Indian scrap industry.

In India following types of scrap is recycled,
1. Metal scrap ( All kind of Metals)
2. Glass scrap (All kind of glasses)
3. Plastic scrap(All kind of plastic)
4. Paper scrap
5. Wooden scrap
6. Electronic scrap (computer, battery etc.)

The fundamental problem in the recycling is not having much of the scrap due to the improper network of the scrap collection and that’s why lots of waste is not converted in to the reusable form and scarp has to be exported from the foreign countries which affects the economy at large.

Though the recent government polices and need for environment friendly products the scrap and recycling market of India is going to boom like anything and immense opportunity is there for the growth of the nation and doing best out of the waste.

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Consumer Oriented Sales Promotion in FMCG Project Report

In this age of globalization hyper competition has become a regular feature. Today the markets are no less then battlegrounds and one has to strive very hard for survival and growth.

Due to very rapid industrialization all over the world the demand for the managerial personnel and the administrative personnel has increased. The perfect study of Management involves both the theoretical as well as practical aspects. To survive in this highly competitive market “Practical Knowledge” is as relevant as the Theoretical.

The significance of MBA Degree is that the Theoretical aspects, which a student learns throughout the year in the class sessions, can be practically applied through different projects, which one undertakes. Keeping in tune with this doctrine, we have tried to apply theoretical aspects through out the project, which we learned under the course of management.

In this project more emphasize given to the various tools of sales promotion and its impact on consumers buying decisions. Actually in recent trend to some extent this technique also become victim of clutter, even though it can be eliminated by generating innovative and more attractive tools to lure the customers.

Now a day most of the FMCG companies considering sales promotion as an important part of their marketing strategy. From the analysis of survey it becomes clear that consumers do response to the sales promotion campaign, but there are customers who strongly prefer to stick to brand name.

Executive Summary
As a part of our study curriculum it is necessary to conduct a grand project. It provides us an opportunity to understand the particular topic in depth and which leads to through to that topic. My topic for the grand project is titled as “Study of consumer oriented sales promotion in FMCG sector” in which emphasis given to the effect of sales promotion on buying habits of consumers.

To start with we will give brief information regarding FMCG sector then moving to the main topic we will explain what is topic is all about. Promotion is one of the pillars of marketing mix and same way sales promotion is also one of the elements of promotion.

With respect to consumer oriented sales promotion there are certain theories narrated as operant conditioning and projective theory. Based on secondary source certain theoretical aspects are also included as a part of study.

Then after concentration is given to the primary research. It includes the analysis and results of survey which was focuses on consumer’s behavior towards sales promotion campaign. The survey was conducted with the help of structured questionnaire.

At last conclusion of report, findings and suggestions was given based on study of secondary source as well as primary research.

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ICICI Lombard General Insurance Project Report

GENERAL INTRODUCTION ABOUT THE SECTOR
Insurance is not the sale of products, but servicing customers. It is a system, by which the losses suffered by a few are spread over many, Exposed to similar risks. Insurance is a protection against financial loss arising on the happening of an unexpected event. Insurance companies collect premiums to provide for this protection. A loss is paid out of the premiums collected from the insuring public and the Insurance Companies act as trustees to the amount collected. The very fundamental principle of spreading of the risk is actually practiced by the insurance companies by reinsuring the risks that they have insured. The opening up of the Insurance Sector to Private Companies, has made available more products and world class service to Indian Customer.

This project has been made with an objective to give an insight into various facts of General Insurance sector in India. An attempt has been made to explain the apex body of General Insurance. i.e. General Insurance Corporation of India, its structure, products and subsidiaries.

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Industry Analysis on Direct to Home (DTH) Project Report

INTRODUCTION
Overview of the Industry
The history of Indian television dates back to the launch of doordarshan, India’s national TV network in 1959. The transmission was in black & white. The 9th Asian games which were held in 1982 in the country’s capital New Delhi heralded the mark of color TV broadcasting in India. In 1991, Indian economy was liberalized from the License Raj and major initiatives like inviting foreign direct investments, deregulation of domestic business emerged. This lead to the in flux of foreign channels like Star TV and creation of domestic satellite channels like Sun TV and Zee TV. This virtually destroyed the monopoly held by doordarshan. In 1992, the cable TV industry started which lead to revolution.
Every city in the India had a complex web of co-axial cables running through the streets with a new breed of entrepreneurs called as cablewallahs or Local Cable Operators (LCO) taking in charge of distribution. The film industry was shocked by this sudden growth and there were even organized protests for calling off the Cable TV industry. There were simply too many cable operators in the country and the channels had a difficult time in getting its returns as the existing system was a non-addressable and the operators could simply give a reduced number of subscribers to amass profit. This lead to the emergency of a new breed of firms called as Multi System Operators (MSO) who had heavy financial muscles to make capital investments. . The MSO industry became highly monopolistic which warrants government participation to ensure competition.

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Project Report on Market Survey on Brand Equity

OBJECTIVE OF THE STUDY
Primary objective
The main objective of the study is to determine the brand equity of pondicherry co-operative spinning mills ltd.

Secondary objectives
In order to study the above primary objective the following secondary objective have been proposed
• To find out customer preference about spin co
• To study awareness of brand switch
• To study factor influencing brand power of spin co
• To determine the most important factor which influencing purchasing decision
• To offer suggestion to the spin co & to improve its activities

RESEARCH METHODOLOGY
RESEARCH DESIGN
“A research design is the arrangement of conditions for collection and analysis data in a manner that aims to combine relevance to the researcher purpose with economy in procedure”.
It constitutes the blueprint for the collection, measurement and analysis of data. As such the design includes an outline of what the researcher will do form writing the hypothesis and its operational implication to the final analysis of data.

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Automobile industry in India Project Report

AUTOMOBILE INDUSTRY
The automobile industry in India—the tenth largest in the world with an annual production of approximately 2 million units—is expected to become one of the major global automotive industries in the coming years. A number of domestic companies produce automobiles in India and the growing presence of multinational investment, too, has led to an increase in overall growth. Following the economic reforms of 1991 the Indian automotive industry has demonstrated sustained growth as a result of increased competitiveness and relaxed restrictions. The monthly sales of passenger cars in India exceed 100,000 units.

History
In 1953, the government of India and the Indian private sector initiated manufacturing processes to help develop the automobile industry, which had emerged by the 1940s in a nascent form. Between 1970 to the economic liberalization of 1991, the automobile industry continued to grow at a slow pace due to the many government restrictions. A number of Indian manufactures appeared between 1970-1980.Japanese manufacturers entered the Indian market ultimately leading to the establishment of Maruti Udyog. A number of foreign firms initiated joint ventures with Indian companies.

Challenges faced by Indian Automotive Industry in the new age
The Indian automotive industry has been facing new challenges due to the rapid changes taking place during the last decade. This article discusses those challenges and initiatives taken by the government to overcome them.
The Indian auto industry is changing rapidly. During the last decade, many international auto manufacturers, either by themselves or in partnership with Indian companies, have started manufacturing activities in India. The ancillary industries have also grown in tandem. The quality of production in small- and medium-scale industries has improved to such an extent that they started exporting products to international manufacturers. The major breakthrough of recent years is the unveiling of "Nano" by Tata Motors during the auto expo 2007. This has received worldwide attention and proved that India can not only design an automobile of international standards but also execute the project at a much lower cost through innovative choice of components, materials, engine design etc.

These developments in the auto sector have given new confidence to everyone related to the auto industry and specifically to the government which resulted in the announcement of the Auto Policy 2006-2016 by the Ministry of Heavy Industries. According to the Auto Policy, the Indian auto sector is expected to grow to US$ 216 billion by 2016 and add 2.5 million new jobs to the economy. Every year two to three million people are expected to purchase new vehicles. Several million vehicles and components are expected to be exported to both developed and developing nations. To achieve these goals, it is important that the present GDP growth rate, which is more than 8 per cent, continues to remain at the same level for the next 8-10 years. The government is also giving some concessions to the auto industry. To realize the above growth predictions, it is important to overcome various challenges the industry is facing currently. Two of the foremost challenges are the spiraling cost of fuel and the paucity of highly skilled manpower.

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Service Quality Delivery of Reliance Fresh ProjectReport

INTRODUCTION
‘Quality’ in a service organization is a measure of the extent to which the service delivered meets customer’s expectations because to the customer, quality is all about Meeting or exceeding their expectation.
The National quality institute web site defined quality as follows:
Quality is in the eye of the beholder. Yet we all recognize it when we
See it …… Quality is when you are so satisfied with a product or service
That you go out of your way to recommend it to other people”
There is a tendency to think of quality as being upscale, first class and
expensive. In fact, quality can be achieved at all price levels – if the need and desires of the customers are met, and exceeded.

The nature of most services is such that the customer is present in the delivery process. This means that the perception of quality is influenced not only by the service outcome but also by ‘the service processes. Reliance fresh is a store, which provides services to the customers. In this project it is estimated that to what extent the quality service is by reliance fresh and what role does the marketers play in delivering high quality goods and services to get the target customers. For research work both primary and secondary data are used. Customer to know their perceptions and belief fills questionnaire. Then in this report service quality model is explained which highlights the gaps that cause unsuccessful delivery of service. On the basis of this model five determinants of service quality are- Reliability, Responsiveness, Assurance, empathy, tangibles.

SERVICE QUALITY MODEL
The model highlights the main requirements for delivering service quality.
It identifies five gaps that cause unsuccessful delivery.
1) Gap between consumer expectation and management perception.
2) Gap between management perception and service quality specification.
3) Gap between service quality specification and service delivery.
4) Gap between service delivery and perceived service.
5) Gap between perceived service and external communication

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