EXECUTIVE SUMMARY
Every business organization big or small has its own sets of problems. Sometimes they enjoy advantages over others; sometimes they also have to bear the heat of the
competition. They are not above the ups and downs of the business.
CAT (Center for Anti-Virus Technology) Computer Services Pvt. Limited, Pune is the
India's leading developers of the security solutions under the Quick Heal brand, but they are struggling for the market leadership in the antivirus software field.
The main objectives of this study is to find the market share of different antivirus
softwares and to find out different factors that affect purchasing decision of customers and make recommendations to CAT Computer Services Pvt. Limited to improve the sales.
The study required a detailed study of Pune market. A detail dealer survey was conducted to find out all the aspects of antivirus software market. The sales figures of all companies were collected through the sampling of dealer. The various factors responsible for sales and different activities carried out by the company, which play a pivotal role in antivirus software sales, were find out.
Another survey was conducted where antivirus software users from the IT industry and
Manufacture sector industry were asked few questions to study their view regarding the software features and the sales activities.
Two different questionnaires for dealer and customers were made and direct interviews
were held to get first hand information. The data collected from the two surveys were scientifically analyzed and conclusions ware drawn. Based on these conclusions and managerial theory we recommend a set of activities to be implemented by CAT computer Services Pvt. Limited in order to be the market leader in antivirus software
industry.
Download Full Project Report
Every business organization big or small has its own sets of problems. Sometimes they enjoy advantages over others; sometimes they also have to bear the heat of the
competition. They are not above the ups and downs of the business.
CAT (Center for Anti-Virus Technology) Computer Services Pvt. Limited, Pune is the
India's leading developers of the security solutions under the Quick Heal brand, but they are struggling for the market leadership in the antivirus software field.
The main objectives of this study is to find the market share of different antivirus
softwares and to find out different factors that affect purchasing decision of customers and make recommendations to CAT Computer Services Pvt. Limited to improve the sales.
The study required a detailed study of Pune market. A detail dealer survey was conducted to find out all the aspects of antivirus software market. The sales figures of all companies were collected through the sampling of dealer. The various factors responsible for sales and different activities carried out by the company, which play a pivotal role in antivirus software sales, were find out.
Another survey was conducted where antivirus software users from the IT industry and
Manufacture sector industry were asked few questions to study their view regarding the software features and the sales activities.
Two different questionnaires for dealer and customers were made and direct interviews
were held to get first hand information. The data collected from the two surveys were scientifically analyzed and conclusions ware drawn. Based on these conclusions and managerial theory we recommend a set of activities to be implemented by CAT computer Services Pvt. Limited in order to be the market leader in antivirus software
industry.
Download Full Project Report
1 comments:
HI Abhishek,
I am not able to download report.
Can you please send it to me at - saurabhshinde@gmail.com please?
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