Project on Media public Relations

• The main goal of a public relations department is to enhance a company’s reputation. Staff that work in public relations, or as it is commonly known, PR, are skilled publicists. They are able to present a company or individual to the world in the best light. The role of a public relations department can be seen as a reputation protector.
• The business world of today is extremely competitive. Companies need to have an edge that makes them stand out from the crowd, something that makes them more appealing and interesting to both the public and the media. The public are the buyers of the product and the media are responsible for selling it.
• Public relations provide a service for the company by helping to give the public and the media a better understanding of how the company works. Within a company, public relations can also come under the title of public information or customer relations. These departments assist customers if they have any problems with the company. They are usually the most helpful departments, as they exist to show the company at their best.
• PR also helps the company to achieve its full potential. They provide feedback to the company from the public. This usually takes the form of research regarding what areas the public is most happy and unhappy with.
• People often have the perception of public relations as a group of people who spin everything. Spin can mean to turn around a bad situation to the company’s advantage. It is true that part of the purpose of public relations is to show the company in a positive light no matter what. There are certain PR experts that a company can turn to for this particular skill.
• The public often think of PR as a glamorous job. Public relations people seem to have been tarred with the image of constant partying and networking to find new contacts. The reality is usually long hours and hard work for anyone involved in public relations.
• There are certain skills necessary to work in the world of PR. These include a very high level of communication skills, written and verbal. The PR person must also be very adept at multitasking and time management. He or she may also have some form of media background or training in order to understand how the media and advertising work. Organizational and planning skills are also important in public relations.
• The PR worker must also be able to cope very well under pressure. He or she must have the ability to cope with a barrage of questions from the media and the public. If a company comes under critical attack, it is the PR department who must take control of the situation. They must effectively answer the criticism and turn it around in order to protect the company’s reputation.
• A public relations worker usually has some form of relevant college qualification. Competition for jobs in PR is fierce. A talented public relations person has the opportunity to work up from a junior account executive to an account director in around five years. This is not a nine to five job; the hours are long and can be stressful. However, for successful PR workers, the pay is good and the perks may be even better.
• Today, "Public Relations is a set of management, supervisory, and technical functions that foster an organization's ability to strategically listen to, appreciate, and respond to those persons whose mutually beneficial relationships with the organization are necessary if it is to achieve its missions and values."Essentially it is a management function that focuses on two-way communication and fostering of mutually beneficial relationships between an organization and its publics. Building and managing relationships with those who influence an organization or individual’s important audiences has a central role in doing public relations

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Public Relations in Barclays Project report

Barclays is a UK-based financial services group, with a very large international presence in Europe, USA, Africa and Asia. It is engaged primarily in banking, investment banking and investment management. In terms of market capitalisation, Barclays is one of the largest financial services companies in the world.
Barclays has been involved in banking for over 300 years and operates in over 60 countries with more than 120,000 permanent employees (including 33,500 at Absa. For the year ended 31st December 2005, the group achieved a pre-tax profit of £5,280 million, up fifteen per cent on 2004. In 2005 Barclays paid approximately £3 billion in taxes.

Its main operations are:
1. UK Banking
Provides solutions to Barclays UK retail and business banking customers. Customers are served through a variety of channels comprising: the branch network, cash machines, telephone banking, and online banking and relationship managers. It is managed through two business areas, UK Retail Banking and UK Business Banking.
In UK Retail Banking there are 14 million retail customers, including current accounts, savings, mortgages, and general insurance. Local Business provides banking services to 592,000 customers; UK Premier provides banking, investment products and advice to 286,000 affluent customers.
UK Business Banking provides a network of relationship and industry sector specialist managers serves relationship banking to larger and medium-sized businesses. It has 183, 000 customers.

2. Wealth Management
Barclays Wealth Management is one of the leading Wealth Managers in the UK. It serves affluent, high net worth personal and corporate clients, primarily in the UK and continental Europe, providing private banking, offshore banking, stock broking, financial planning and asset management services.

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PR in Wipro

Introduction- About WIPRO
Wipro Limited, incorporated in 1945, is a global information technology (IT) services company that provides a range of IT services, software solutions and research and development services in the areas of hardware and software design to companies worldwide.

Objectices- WIPRO
=> Conduct business with utmost economy and with the full realisation that the money’s belong to the policy holders.
=> Act as trustee’s of the insured public in their individual as well as collective capacities.
=> Promote amongst all employees and agents of the corporation, pride and job satisfaction through discharge of their duties with dedication
=> Bear in mind, in the investment of funds, the primary obligation to its policy holders, whose money it holds in trust, without losing sight of the interest of the community as a whole; the funds to be deployed to the best of advantage of the investors as well as the community as a whole, keeping in view the national priorities and obligations of attractive returns.
=> Involve all people working in the corporation to the best of their capability in furthering the interest of the insured public by providing efficient service with courtesy.

Services offered by WIPRO
Global IT Services and Products
The Global IT Services and Products segment provides IT services to customers in the Americas, Europe and Japan. The range of services include IT consulting, custom application design, development, re-engineering and maintenance, systems integration, package implementation, technology infrastructure outsourcing and research and development services in the areas of hardware and software design

IT - Enabled Services
The Company is an India-based BPO and remote processing service provider that provides direct customer interaction services, data processing and Web-based services to clients in North America and Europe.

Consumer Care and Lighting
Wipro leverages its brand name and distribution strengths to sustain a presence in niche markets in the areas of soaps, toiletries, lighting products and hydrogenated cooking oils for the Indian market. This business segment accounted for 7% of its revenue and 4% of its operating income for fiscal 2003.

Health Science
In April 2002, the Company established this new business segment to address the IT requirements of the emerging healthcare and life sciences market.

Corporate Policy of WIPRO on Corporate Affairs (Public Relations)
=> Establish understanding and develop awareness of mutual aspirations of WIPRO and the Public.
=> Promote within the Corporation greater awareness of the changing environment and the need to align the corporate policy to the emerging situation.
=> Make PR occupy the front seat in the organizational set-up.
=> Help fashioning, within the constraints, its policies, programmes, practices and products to meet the expectations of the Public. Help the public to appreciate the performance and the limitations of WIPRO.

WIPRO - Different Publics
=> Shareholders
=> Government
=> Society
=> Consumers
=> Employees
=> Media, Press, T.V., Radio & Agency-owners and correspondents.

PR Activities Performed - WIPRO
=> Annual Reports…
1. Financial Annual Report
2. Non Financial Annual Report
3. Complete Report
4. Board of directors
5. Directors Report
6. Corporate Governance Report

=> Employees Perception Surveys: Wipro conducts employee satisfaction surveys every two years. Employees are encouraged to give comments and rank the organization on certain areas /satisfaction drivers.
=> Press Conferences
=> Press Releases
=> Greviance Redressal Machines: WIPRO has established an elaborate Grievance Redressal Machinery in order to deal with problems of customers.
=> Rally organizations
=> Customer Meets
=> Seminars and Sponsorships
=> Publicty Stalls and Functions
=> House Journals, Magzines, Phamplets, Brouchures.
=> Advertisements on Electronice Media
=> Meetings
=> Tranings

Crisis Management at WIPRO
=> Each and every department is well adhersed to any crisis situations.
=> The Operational Department in particular takes steps towards the crisis situations.

The role of Public Relations in crisis management
=> Public Relations places an important role in crisis situations.
=> It handles the media in advance before the crisis situation particulars reach the public in general in any form or the other.

PR in BSE

Introduction- About Bombay Stock Exchange:
Bombay Stock Exchange Limited is Asia’s oldest stock exchange. It carries within itself the depth of knowledge of capital markets acquired since its inception in 1875. Located in Mumbai, the financial capital of India, it has been the backbone of the country’s capital markets. In terms of organization structure, the Board formulates larger policy issues and exercises over-all control. The committees constituted by the Board are broad-based. The day-to-day operations of the Exchange are managed by the Managing Director and a management team of professionals.
The Exchange has a nation-wide reach with a presence in 417 cities and towns of India. The systems and processes of the Exchange are designed to safeguard market integrity and enhance transparency in operations.

Objectives of BSE:
Bombay Stock Exchange is a capital market regulator, which aims to ensure fair, transparent and safe market, promote and inculcate honorable and just trading practices in securities and to discourage malpractices. BSE is also positioning itself as a major player in providing training and skill enhancement in the capital markets in India and other emerging markets.

Services offered by BSE:
BSE offers a wide range of products for trading in the securities market. An investor can choose from 4,687 listed companies. For the easy reference of investor, companies are classified into A, B1, B2, and Z groups. Another feature of equity trading at BSE is the 'Basket Trading' facility.

It also has a wide range of services to empower the investors and facilitate smooth transactions:

1. Investor Services: Department of Investor Services redresses grievances of investors.
2. IndoNext: In order to enable Small and Medium Enterprises (SME) to raise equity and debt, and facilitate trading in such companies, BSE has launched a single order book national trading platform called BSE IndoNext.
3. BSE Training Institute: BTI imparts capital market training and certification, in collaboration with reputed management institutes and universities, offers 40 courses on various aspects of the capital market and financial sector.
4. The BSE On-line Trading (BOLT): BSE On-line Trading (BOLT) facilitates on-line screen based trading in securities. BSE On-line Trading is currently operating in 8000 Trader Workstations located across over 409 cities in India.
5. BSEWEBX.com: In February 2001, the Exchange introduced the world’s first centralized exchange based Internet trading system, BSEWEBX.com. The initiative enables investors anywhere in the world to trade on the BSE platform.
6. Surveillance: BSE’s On-Line Surveillance (BOSS) monitors on real time basis price movements, volume positions and member position and real time measurement of default risk, market reconstruction and generation of cross market alerts.

Corporate Policy of BSE on Corporate Affairs (Public Relations), its goal, strategy and action plan.

In its existence of over 130 years, BSE has contributed immensely to the development of capital markets and also facilitated the growth of corporates by providing them with an efficient access to resource mobilization. BSE is a brand that is credited with pioneering the growth and development of Indian capital markets. The Corporate Affairs Department aims to highlight these strengths and create a strong corporate identity for the Exchange.

After becoming a corporate, BSE has become even more committed to inculcating the highest standards of corporate governance within the organization. The Exchange has also taken up socially relevant projects as part of Corporate Social Responsibility, with the Corporate Affairs serving as a facilitator for the same.

The Corporate Affairs also aims to promote a fair and transparent functioning of the Exchange by providing the media accurate and relevant information as and when needed.

Publics in case of BSE:
BSE addresses several publics, some of which include:

• BSE trading members
• Sub-brokers
• FIIs
• Corporates
• Financial Regulators
• Investors
• Media
• Employees

PR Activities at BSE:
BSE’s Corporate Affairs Department is responsible for several activities such as Media Management (interactions, interviews and queries), Media Relations (Media releases and Media Conferences), Crisis Management, Implementation of projects promoting Corporate Social Responsibility, Organizing and Sponsorship of relevant Seminars / Events etc, Design and release of Advertisements, BSE brochures, Newsletters (Internal & External), etc. It is also responsible for brand building activities aimed at strengthening of BSE’s corporate identity.

Crisis Management at BSE:
BSE’s departments are well versed with the strategies and steps to be taken in case of any crisis situation. Each department specializes in a particular area of functioning and is equipped to take proper measures to handle a crisis, under the supervision of BSE’s senior management.

PR role in Crisis Management:
BSE’s Corporate Affairs Department in co-ordination with the senior management and relevant departments monitors the flow of information during a crisis situation and develops appropriate strategies and identifies media for dissemination of relevant information. This is to ensure that no misleading information is provided to the external stakeholders and only relevant facts are communicated, thus curbing the spread of rumors and speculations.

Public Relations in Ice Cream Industry project report

Ice creams are available in various forms such as cone, cups, bar (candy), party pack etc. Candy sticks account for about 25-30% of volumes, whereas cups and other novelties contribute the rest.

Frozen desserts market in India is very small and refers to oil fat (instead of milk fat) based ice creams. Besides, a wider range of frozen desserts is also made in-house and served in 5 star hotels.

The ice cream market in India is currently estimated to be 210mn liter valued at Rs 450 crores (MRP Rs9bn). The market growth during the late '80s and in the early '90s was very low at around 2-3% pa. Since the last two years, the market has been witnessing a much faster growth at around 10-12%pa. The growth rate could have been even higher but for poor infrastructure, (still) high excise duty/ sales tax etc. Excise on ice cream was increased from 13% to 16% in the 2003-04 budget.
Market growth historically was stunted by Government policies. Till 1997, ice cream manufacture was reserved for small-scale sector. The leading players were unable to invest adequately to develop an infrastructure of cold chain for storage and distribution. Erratic supply and shortage of power in most parts of the country have been the major factors limiting growth of a cold chain. As a result, there was a dearth of good quality products in the market and also lack of adequate infrastructure to distribute the same. Cadbury had entered the market in 1992 with its Dollops brand, but was unsuccessful in building up a significant franchise and withdrew two years later. In the absence of any competition from MNCs, local players were able to build up a strong franchise in respective local areas. Some of the players built up their market through exclusive parlors. But in most cases parlor network also could not extend beyond local limits.
At the beginning of first phase of liberalization, Hindustan Lever (HLL) entered the market through frozen dessert route. Frozen desserts (which use edible oil fat instead of milk fat) were technically not reserved for small scale. Amul ice cream, manufactured by the largest milk-producing co-operative was introduced in Mumbai market in 1996, intensifying the competition.

Removal of licensing restrictions and investment by new players in capacity and market expansion is expected to lead to rapid demand growth in the sector. A 10-12% pa volume growth can be sustained for a very long period, say 2-3 decades, due to the fact that current base of consumption is extremely small.

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Role of PR Manager Notes

Today we live in the age of Interdependence as we are reliant upon one another for the satisfaction of our social, economic, political & religious need. We do not come across individuals, groups, corporations, governments and nations who are able to achieve or do any activity without the help of others.
Thus, the mutual dependence of individuals, groups, corporations etc. has magnified the importance of human relationship in contemporary life. There is employer-employee relationship society and business relationship, buyer and seller relationship, investor and corporate relationship subordinate and superior relationship and also the dynamics of small group relationship.

The opinions of individuals or that of group of the public cannot be ignored for the success of any business. Human relationship and its interrelationship in contemporary life is natural as well as essential.
The order of present century and the forthcoming century exits in total interdependence or reliance on each other. This has created the need for a new discipline and philosophy as a function of management which is termed as Public Relations.

Public relation as a concept was critical evolved in business and industry and it subsequently spread to other areas of human activity. This profession is immensely applicable in government and public institutions like Corporations, Municipalities, Universities, Hospitals, Professionals and social service organizations. Public relations was in practice in people’s daily life even before the emergence of industry, business and government. Public relations is the result of the action inherent in an individual, an institution or an organization.

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Public Relations (PR) at LIC Project

This is a study of how LIC manages its public relations.

Design of study
In today’s modern and fast world Insurance is gaining a lot of importance. This obviously means that the Insurance organizations are also prospering, yet they practice PR. So to know what are the activities they perform I have taken the topic of PR.

Objectives behind the project:-
1) To get an insight through the concept of PR.
2) To know what are the activities performed by LIC.
3) To see whether what is being described in the theory of PR whether it is exact or not.

Limitations of the project:-
The project includes only those theory aspects which are very essential for understanding the art of PR very well.
Also it includes the PR campaign of only one company because in the field if Insurance LIC is the one who has a very good PR campaign.

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