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Saturday, November 14, 2009

Public Relations in Barclays Project report

Barclays is a UK-based financial services group, with a very large international presence in Europe, USA, Africa and Asia. It is engaged primarily in banking, investment banking and investment management. In terms of market capitalisation, Barclays is one of the largest financial services companies in the world.
Barclays has been involved in banking for over 300 years and operates in over 60 countries with more than 120,000 permanent employees (including 33,500 at Absa. For the year ended 31st December 2005, the group achieved a pre-tax profit of £5,280 million, up fifteen per cent on 2004. In 2005 Barclays paid approximately £3 billion in taxes.

Its main operations are:
1. UK Banking
Provides solutions to Barclays UK retail and business banking customers. Customers are served through a variety of channels comprising: the branch network, cash machines, telephone banking, and online banking and relationship managers. It is managed through two business areas, UK Retail Banking and UK Business Banking.
In UK Retail Banking there are 14 million retail customers, including current accounts, savings, mortgages, and general insurance. Local Business provides banking services to 592,000 customers; UK Premier provides banking, investment products and advice to 286,000 affluent customers.
UK Business Banking provides a network of relationship and industry sector specialist managers serves relationship banking to larger and medium-sized businesses. It has 183, 000 customers.

2. Wealth Management
Barclays Wealth Management is one of the leading Wealth Managers in the UK. It serves affluent, high net worth personal and corporate clients, primarily in the UK and continental Europe, providing private banking, offshore banking, stock broking, financial planning and asset management services.

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