Introduction- About WIPRO
Wipro Limited, incorporated in 1945, is a global information technology (IT) services company that provides a range of IT services, software solutions and research and development services in the areas of hardware and software design to companies worldwide.
Objectices- WIPRO
=> Conduct business with utmost economy and with the full realisation that the money’s belong to the policy holders.
=> Act as trustee’s of the insured public in their individual as well as collective capacities.
=> Promote amongst all employees and agents of the corporation, pride and job satisfaction through discharge of their duties with dedication
=> Bear in mind, in the investment of funds, the primary obligation to its policy holders, whose money it holds in trust, without losing sight of the interest of the community as a whole; the funds to be deployed to the best of advantage of the investors as well as the community as a whole, keeping in view the national priorities and obligations of attractive returns.
=> Involve all people working in the corporation to the best of their capability in furthering the interest of the insured public by providing efficient service with courtesy.
Services offered by WIPRO
Global IT Services and Products
The Global IT Services and Products segment provides IT services to customers in the Americas, Europe and Japan. The range of services include IT consulting, custom application design, development, re-engineering and maintenance, systems integration, package implementation, technology infrastructure outsourcing and research and development services in the areas of hardware and software design
IT - Enabled Services
The Company is an India-based BPO and remote processing service provider that provides direct customer interaction services, data processing and Web-based services to clients in North America and Europe.
Consumer Care and Lighting
Wipro leverages its brand name and distribution strengths to sustain a presence in niche markets in the areas of soaps, toiletries, lighting products and hydrogenated cooking oils for the Indian market. This business segment accounted for 7% of its revenue and 4% of its operating income for fiscal 2003.
Health Science
In April 2002, the Company established this new business segment to address the IT requirements of the emerging healthcare and life sciences market.
Corporate Policy of WIPRO on Corporate Affairs (Public Relations)
=> Establish understanding and develop awareness of mutual aspirations of WIPRO and the Public.
=> Promote within the Corporation greater awareness of the changing environment and the need to align the corporate policy to the emerging situation.
=> Make PR occupy the front seat in the organizational set-up.
=> Help fashioning, within the constraints, its policies, programmes, practices and products to meet the expectations of the Public. Help the public to appreciate the performance and the limitations of WIPRO.
WIPRO - Different Publics
=> Shareholders
=> Government
=> Society
=> Consumers
=> Employees
=> Media, Press, T.V., Radio & Agency-owners and correspondents.
PR Activities Performed - WIPRO
=> Annual Reports…
1. Financial Annual Report
2. Non Financial Annual Report
3. Complete Report
4. Board of directors
5. Directors Report
6. Corporate Governance Report
=> Employees Perception Surveys: Wipro conducts employee satisfaction surveys every two years. Employees are encouraged to give comments and rank the organization on certain areas /satisfaction drivers.
=> Press Conferences
=> Press Releases
=> Greviance Redressal Machines: WIPRO has established an elaborate Grievance Redressal Machinery in order to deal with problems of customers.
=> Rally organizations
=> Customer Meets
=> Seminars and Sponsorships
=> Publicty Stalls and Functions
=> House Journals, Magzines, Phamplets, Brouchures.
=> Advertisements on Electronice Media
=> Meetings
=> Tranings
Crisis Management at WIPRO
=> Each and every department is well adhersed to any crisis situations.
=> The Operational Department in particular takes steps towards the crisis situations.
The role of Public Relations in crisis management
=> Public Relations places an important role in crisis situations.
=> It handles the media in advance before the crisis situation particulars reach the public in general in any form or the other.
Wipro Limited, incorporated in 1945, is a global information technology (IT) services company that provides a range of IT services, software solutions and research and development services in the areas of hardware and software design to companies worldwide.
Objectices- WIPRO
=> Conduct business with utmost economy and with the full realisation that the money’s belong to the policy holders.
=> Act as trustee’s of the insured public in their individual as well as collective capacities.
=> Promote amongst all employees and agents of the corporation, pride and job satisfaction through discharge of their duties with dedication
=> Bear in mind, in the investment of funds, the primary obligation to its policy holders, whose money it holds in trust, without losing sight of the interest of the community as a whole; the funds to be deployed to the best of advantage of the investors as well as the community as a whole, keeping in view the national priorities and obligations of attractive returns.
=> Involve all people working in the corporation to the best of their capability in furthering the interest of the insured public by providing efficient service with courtesy.
Services offered by WIPRO
Global IT Services and Products
The Global IT Services and Products segment provides IT services to customers in the Americas, Europe and Japan. The range of services include IT consulting, custom application design, development, re-engineering and maintenance, systems integration, package implementation, technology infrastructure outsourcing and research and development services in the areas of hardware and software design
IT - Enabled Services
The Company is an India-based BPO and remote processing service provider that provides direct customer interaction services, data processing and Web-based services to clients in North America and Europe.
Consumer Care and Lighting
Wipro leverages its brand name and distribution strengths to sustain a presence in niche markets in the areas of soaps, toiletries, lighting products and hydrogenated cooking oils for the Indian market. This business segment accounted for 7% of its revenue and 4% of its operating income for fiscal 2003.
Health Science
In April 2002, the Company established this new business segment to address the IT requirements of the emerging healthcare and life sciences market.
Corporate Policy of WIPRO on Corporate Affairs (Public Relations)
=> Establish understanding and develop awareness of mutual aspirations of WIPRO and the Public.
=> Promote within the Corporation greater awareness of the changing environment and the need to align the corporate policy to the emerging situation.
=> Make PR occupy the front seat in the organizational set-up.
=> Help fashioning, within the constraints, its policies, programmes, practices and products to meet the expectations of the Public. Help the public to appreciate the performance and the limitations of WIPRO.
WIPRO - Different Publics
=> Shareholders
=> Government
=> Society
=> Consumers
=> Employees
=> Media, Press, T.V., Radio & Agency-owners and correspondents.
PR Activities Performed - WIPRO
=> Annual Reports…
1. Financial Annual Report
2. Non Financial Annual Report
3. Complete Report
4. Board of directors
5. Directors Report
6. Corporate Governance Report
=> Employees Perception Surveys: Wipro conducts employee satisfaction surveys every two years. Employees are encouraged to give comments and rank the organization on certain areas /satisfaction drivers.
=> Press Conferences
=> Press Releases
=> Greviance Redressal Machines: WIPRO has established an elaborate Grievance Redressal Machinery in order to deal with problems of customers.
=> Rally organizations
=> Customer Meets
=> Seminars and Sponsorships
=> Publicty Stalls and Functions
=> House Journals, Magzines, Phamplets, Brouchures.
=> Advertisements on Electronice Media
=> Meetings
=> Tranings
Crisis Management at WIPRO
=> Each and every department is well adhersed to any crisis situations.
=> The Operational Department in particular takes steps towards the crisis situations.
The role of Public Relations in crisis management
=> Public Relations places an important role in crisis situations.
=> It handles the media in advance before the crisis situation particulars reach the public in general in any form or the other.
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