Hindustan Paper Corporation was established in 1970. The business of this company was to help & remove shortages in the field of writing paper, printing paper & newsprint & to ensure that paper was distributed in rational & equitable manner. Although the company was started in 1970, but the level of awareness about the company until as late as 1977 was extremely low. Even they found out that awareness of Hindustan paper corporation as a corporate entity was low & awareness of the companies activities was even lower. There was not much of popularity to the company.
Thus it was obviously impossible for a growing company to build a market for its product or to attract the best talents into the company. The result of the above is that there fall in share company’s share in the market & all sort of risks exist. In such a circumstances the company may loose the orders, loose the staff working under company.
To deal with the company’s situation, it was felt that a market research survey should be designed & launched.
The objective of this communication would be:
1. To create awareness about the existence of the company & purpose for which is had been established.
2. To give it a recognizable identity.
3. To give a sense of belonging to the employees & the internal public
4. To project an image of the oraganisation amongst the external publics as one, which was helping to ensure a fair distribution of vital but scarce commodity.
Utmost care was taken to develop & implement effective communication strategy to achieve the said objectives.
An evaluation of the impact of the survey was carried out by the market research group of Hindustan paper corporation. The findings were that the survey cannot make lot of awareness of HPC & its activities.
PROBLEM OF THE CASE
1. Lack of awareness of the existence of the company.
2. The market for the company’s product was very low.
3. lack of effective communication amongst the internal public.
4. So the growth is not up to the mark.
SOLUTION OF THE CASE
1. To stop further depression & to create a favorable market situation, for that the company have to place a confidence boostle corporate advertising.
Corporate advertising help than any other forms of communication. It can serve the purpose of presenting good news about the company than any other media.
2. The company can maintain good public relation with their different types of publics i.e. customer, investors suppliers & so on.
Company’s management have to give chance to the different publics to present their views at the right time & at the right place. Because consumer is a person who actually consumes the product or uses the services.
3. Along with the market survey to create corporate identity there is need for greater public relation. They have to be more conscious about their target audiences i.e. prints, press etc.
Also the company has to use different communication tools like TV, home video & satellites etc. where corporate public relation shows its expertise.
Finally the public relation & corporate advertising believe in adequate consumer focus, which should be the spirit of the profitable oraganisation.
Thus it was obviously impossible for a growing company to build a market for its product or to attract the best talents into the company. The result of the above is that there fall in share company’s share in the market & all sort of risks exist. In such a circumstances the company may loose the orders, loose the staff working under company.
To deal with the company’s situation, it was felt that a market research survey should be designed & launched.
The objective of this communication would be:
1. To create awareness about the existence of the company & purpose for which is had been established.
2. To give it a recognizable identity.
3. To give a sense of belonging to the employees & the internal public
4. To project an image of the oraganisation amongst the external publics as one, which was helping to ensure a fair distribution of vital but scarce commodity.
Utmost care was taken to develop & implement effective communication strategy to achieve the said objectives.
An evaluation of the impact of the survey was carried out by the market research group of Hindustan paper corporation. The findings were that the survey cannot make lot of awareness of HPC & its activities.
PROBLEM OF THE CASE
1. Lack of awareness of the existence of the company.
2. The market for the company’s product was very low.
3. lack of effective communication amongst the internal public.
4. So the growth is not up to the mark.
SOLUTION OF THE CASE
1. To stop further depression & to create a favorable market situation, for that the company have to place a confidence boostle corporate advertising.
Corporate advertising help than any other forms of communication. It can serve the purpose of presenting good news about the company than any other media.
2. The company can maintain good public relation with their different types of publics i.e. customer, investors suppliers & so on.
Company’s management have to give chance to the different publics to present their views at the right time & at the right place. Because consumer is a person who actually consumes the product or uses the services.
3. Along with the market survey to create corporate identity there is need for greater public relation. They have to be more conscious about their target audiences i.e. prints, press etc.
Also the company has to use different communication tools like TV, home video & satellites etc. where corporate public relation shows its expertise.
Finally the public relation & corporate advertising believe in adequate consumer focus, which should be the spirit of the profitable oraganisation.
0 comments:
Post a Comment