Consumer Behaviour Towards Third Party Products in Indian Banking Industry

Consumer Behaviour Towards Third Party Products in Indian Banking Industry Project Report

INDIAN BANKING INDUSTRY
Banking in India has its origin as early as the Vedic period. It is believed that the transaction from money lending to banking must have occurred even before the great Hindu jurist, who has devoted a section of his work to deposit his advances and laid down rules relating to rate of interest. During the Mogul period, the indigenous bankers played a very important role in lending money and financing
foreign trend commerce. During the day of East India Company, it was the turn of the agency houses to carry on banking business. The general bank of India was the first joint stock bank to be established in the year 1786, the other which followed where the bank of Hindustan and Bengal bank. The bank of Hindustan is reported to have continued till 1906 while the other two failed in mean time. In the first half
of the 19 century the East India Company established three banks, the bank of Bengal in 1809, the bank of Bombay in 1840,the bank of Madras in 1843. These three banks also known as residency bank, where independent units and functioned well. These tree banks where amalgamated in 1920 and new bank, the imperial bank of India was established on 27th jan,1921.with passing of the State Bank of India Act in
1955 the undertaking of the imperial bank of India was taken by the newly constituted State Bank of India. The reserve bank which is the central bank was creatsd in 1935 by passing reserve bank of India act 1934.in the wake of the Swadeshi movement, a number of banks with Indian management were established in the country namely, Punjab National Bank Ltd, Bank of India Ltd. Canara Bank Ltd, Indian Bank Ltd, Bank of Baroda Ltd, Central Bank of India Ltd.

Research Objectives:
Macro Objective: To study the Consumer Behaviour Towards Third Party Products (TPP) In Indian.

Banking Industry
Micro Objectives:
=> To know the acceptance of third party products in banking industry by the consumers
=> To find out the percentage of income that respondents invest in various third party products.
=> To know the preference of investors towards various instruments of third party products.
=> To determine the criteria considered by the investors while investing in the third party products.
=> To find out the satisfaction level of the customers regarding the services provided by the banks in their third party products investment.
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Service Quality Delivery of Reliance Fresh ProjectReport

INTRODUCTION
‘Quality’ in a service organization is a measure of the extent to which the service delivered meets customer’s expectations because to the customer, quality is all about Meeting or exceeding their expectation.
The National quality institute web site defined quality as follows:
Quality is in the eye of the beholder. Yet we all recognize it when we
See it …… Quality is when you are so satisfied with a product or service
That you go out of your way to recommend it to other people”
There is a tendency to think of quality as being upscale, first class and
expensive. In fact, quality can be achieved at all price levels – if the need and desires of the customers are met, and exceeded.

The nature of most services is such that the customer is present in the delivery process. This means that the perception of quality is influenced not only by the service outcome but also by ‘the service processes. Reliance fresh is a store, which provides services to the customers. In this project it is estimated that to what extent the quality service is by reliance fresh and what role does the marketers play in delivering high quality goods and services to get the target customers. For research work both primary and secondary data are used. Customer to know their perceptions and belief fills questionnaire. Then in this report service quality model is explained which highlights the gaps that cause unsuccessful delivery of service. On the basis of this model five determinants of service quality are- Reliability, Responsiveness, Assurance, empathy, tangibles.

SERVICE QUALITY MODEL
The model highlights the main requirements for delivering service quality.
It identifies five gaps that cause unsuccessful delivery.
1) Gap between consumer expectation and management perception.
2) Gap between management perception and service quality specification.
3) Gap between service quality specification and service delivery.
4) Gap between service delivery and perceived service.
5) Gap between perceived service and external communication

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