Project Report on Market Survey on Brand Equity

OBJECTIVE OF THE STUDY
Primary objective
The main objective of the study is to determine the brand equity of pondicherry co-operative spinning mills ltd.

Secondary objectives
In order to study the above primary objective the following secondary objective have been proposed
• To find out customer preference about spin co
• To study awareness of brand switch
• To study factor influencing brand power of spin co
• To determine the most important factor which influencing purchasing decision
• To offer suggestion to the spin co & to improve its activities

RESEARCH METHODOLOGY
RESEARCH DESIGN
“A research design is the arrangement of conditions for collection and analysis data in a manner that aims to combine relevance to the researcher purpose with economy in procedure”.
It constitutes the blueprint for the collection, measurement and analysis of data. As such the design includes an outline of what the researcher will do form writing the hypothesis and its operational implication to the final analysis of data.

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Brand Preference of Mobile Phones Project report

The Global Cellular Mobile Industry:
The global mobile phone industry is based on many different manufacturers and operators. The industry is based on advanced technology and many of the manufacturers are operating in different industries, where they use their technological skills, distribution network, market knowledge and brand name. Four large manufacturers of mobile phones are today dominating the global mobile phone industry; Nokia, Sony Ericson, Samsung and Motorola. In addition to these companies there are many manufacturers that operate globally and locally.

Telecom Industry in India
• The telecom industry is one of the fastest growing industries in India. India has nearly 200 million telephone lines making it the third largest network in the world after China and USA.
• With a growth rate of 45%, Indian telecom industry has the highest growth rate in the world.
• Much of the growth in Asia Pacific Wireless Telecommunication Market is spurred by the growth in demand in countries like India and China.
• India‘s mobile phone subscriber base is growing at a rate of 82.2%.
• China is the biggest market in Asia Pacific with a subscriber base of 48% of the total subscribers in Asia Pacific.
• Compared to that India’s share in Asia Pacific Mobile phone market is 6.4%. Considering the fact that India and China have almost comparable populations, India’s low mobile penetration offers huge scope for growth.

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