OBJECTIVE OF THE STUDY
Primary objective
The main objective of the study is to determine the brand equity of pondicherry co-operative spinning mills ltd.
Secondary objectives
In order to study the above primary objective the following secondary objective have been proposed
• To find out customer preference about spin co
• To study awareness of brand switch
• To study factor influencing brand power of spin co
• To determine the most important factor which influencing purchasing decision
• To offer suggestion to the spin co & to improve its activities
RESEARCH METHODOLOGY
RESEARCH DESIGN
“A research design is the arrangement of conditions for collection and analysis data in a manner that aims to combine relevance to the researcher purpose with economy in procedure”.
It constitutes the blueprint for the collection, measurement and analysis of data. As such the design includes an outline of what the researcher will do form writing the hypothesis and its operational implication to the final analysis of data.
Download Full Project Report
Primary objective
The main objective of the study is to determine the brand equity of pondicherry co-operative spinning mills ltd.
Secondary objectives
In order to study the above primary objective the following secondary objective have been proposed
• To find out customer preference about spin co
• To study awareness of brand switch
• To study factor influencing brand power of spin co
• To determine the most important factor which influencing purchasing decision
• To offer suggestion to the spin co & to improve its activities
RESEARCH METHODOLOGY
RESEARCH DESIGN
“A research design is the arrangement of conditions for collection and analysis data in a manner that aims to combine relevance to the researcher purpose with economy in procedure”.
It constitutes the blueprint for the collection, measurement and analysis of data. As such the design includes an outline of what the researcher will do form writing the hypothesis and its operational implication to the final analysis of data.
Download Full Project Report
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