Executive Summary-
Indian Tourism
Tourism is the largest service industry in India, with a contribution of 6.23% to the national GDP and 8.78% of the total employment in India. India witnesses’ more than 5 million annual foreign tourist arrivals and 562 million domestic tourism visits. The tourism industry in India generated about US$100 billion in 2008 and that is expected to increase to US$275.5 billion by 2018 at a 9.4% annual growth rate. The Ministry of Tourism is the nodal agency for the development and promotion of tourism in India and maintains the "Incredible India" campaign.
Medical Tourism in India
Medical tourism in India has emerged as the fastest growing segment of tourism industry despite the global economic downturn. High cost of treatments in the developed countries, particularly the USA and UK, has been forcing patients from such regions to look for alternative and cost-effective destinations to get their treatments done. The Indian medical tourism industry is presently at a nascent stage, but has an enormous potential for future growth and development.
Satisfaction Level of the Patients
The survey of the patients who came from outside the India are mostly from the United States of America, Africa and United Kingdom. The major purpose to come in India are social gathering, treatment and tourism. The findings suggest that patients are coming majorly for the cardiac diseases, orthopedic diseases and for gastro intestinal diseases. Most of the patients select the Hospital or Doctors on the bases of the advice of their relatives or friends and from web sites. The major attraction for the patients are doctor’s specialization and low treatment charges. Patients gave their first priority to the treatment, followed by financial expenses, hospitality and accommodation. Most of the patients are satisfied with the treatment and facilities available in the hospital. Majority of the patients show their eagerness to visit the same hospital again in the future if there will be any need arise.
Research Design:
• An explorative study will be carried out to meet the research objective.
• Initially the study will be done on the different hospitals and services provided by them.
• Descriptive - To gauge the mind set and view points of the patients pertaining to their preference.
• The length of the questionnaire would be 11 and the sample size will be around 100 respondents.
Research Methodology
3.1 Research Objectives
Macro Objectives:
• To find out the satisfaction level of the patients in the multi-specialty hospitals.
• To find out the factors, why NRIs are attracted towards taking medical treatments in India.
• To find out which kind of medical treatment is mostly preferred by the NRIs to take in India.
Micro Objectives:
• To make aware the administration department of the particular hospitals regarding acceptance of facilities and services provided by them to the patients.
Scope of the study
• Collecting data from the existing multispecialty and super specialty hospitals, medical centres and polyclinics in Vadodara and Ahmedabad city.
• Study the satisfaction level of the NRI patients who already took and are taking treatment in the hospitals.
3.3 Nature of Research
• Research will be descriptive and explorative in nature. Research will be done mainly to understand the satisfaction level of the patients and by this way can understands the competition and also need gaps so that better services can be develop.
Download Full Project Report
Indian Tourism
Tourism is the largest service industry in India, with a contribution of 6.23% to the national GDP and 8.78% of the total employment in India. India witnesses’ more than 5 million annual foreign tourist arrivals and 562 million domestic tourism visits. The tourism industry in India generated about US$100 billion in 2008 and that is expected to increase to US$275.5 billion by 2018 at a 9.4% annual growth rate. The Ministry of Tourism is the nodal agency for the development and promotion of tourism in India and maintains the "Incredible India" campaign.
Medical Tourism in India
Medical tourism in India has emerged as the fastest growing segment of tourism industry despite the global economic downturn. High cost of treatments in the developed countries, particularly the USA and UK, has been forcing patients from such regions to look for alternative and cost-effective destinations to get their treatments done. The Indian medical tourism industry is presently at a nascent stage, but has an enormous potential for future growth and development.
Satisfaction Level of the Patients
The survey of the patients who came from outside the India are mostly from the United States of America, Africa and United Kingdom. The major purpose to come in India are social gathering, treatment and tourism. The findings suggest that patients are coming majorly for the cardiac diseases, orthopedic diseases and for gastro intestinal diseases. Most of the patients select the Hospital or Doctors on the bases of the advice of their relatives or friends and from web sites. The major attraction for the patients are doctor’s specialization and low treatment charges. Patients gave their first priority to the treatment, followed by financial expenses, hospitality and accommodation. Most of the patients are satisfied with the treatment and facilities available in the hospital. Majority of the patients show their eagerness to visit the same hospital again in the future if there will be any need arise.
Research Design:
• An explorative study will be carried out to meet the research objective.
• Initially the study will be done on the different hospitals and services provided by them.
• Descriptive - To gauge the mind set and view points of the patients pertaining to their preference.
• The length of the questionnaire would be 11 and the sample size will be around 100 respondents.
Research Methodology
3.1 Research Objectives
Macro Objectives:
• To find out the satisfaction level of the patients in the multi-specialty hospitals.
• To find out the factors, why NRIs are attracted towards taking medical treatments in India.
• To find out which kind of medical treatment is mostly preferred by the NRIs to take in India.
Micro Objectives:
• To make aware the administration department of the particular hospitals regarding acceptance of facilities and services provided by them to the patients.
Scope of the study
• Collecting data from the existing multispecialty and super specialty hospitals, medical centres and polyclinics in Vadodara and Ahmedabad city.
• Study the satisfaction level of the NRI patients who already took and are taking treatment in the hospitals.
3.3 Nature of Research
• Research will be descriptive and explorative in nature. Research will be done mainly to understand the satisfaction level of the patients and by this way can understands the competition and also need gaps so that better services can be develop.
Download Full Project Report
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