Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail. Advertising may be placed by an advertising agency on behalf of a company or other organization.
Objectives of the Study
The subject matter for this Project is to study the effects of advertisement on children. Following are the main objectives of this report.
=> To know the children's awareness about confectionary Products & their advertisements.
=> To study the impact of advertisement of confectionary Products on children.
=> To know whether is there any connection between TV watching habit of children and their medium of study or not.
Research Design
Research design selected for this project is Descriptive.
Download Full Project Report
Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail. Advertising may be placed by an advertising agency on behalf of a company or other organization.
Objectives of the Study
The subject matter for this Project is to study the effects of advertisement on children. Following are the main objectives of this report.
=> To know the children's awareness about confectionary Products & their advertisements.
=> To study the impact of advertisement of confectionary Products on children.
=> To know whether is there any connection between TV watching habit of children and their medium of study or not.
Research Design
Research design selected for this project is Descriptive.
Download Full Project Report
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