Introduction
India is the third largest salt producing country in the world (after the US and China) with an average annual production of about 148 lakh tones. In a very short period of time sufficiency was achieved (in 1953) and made a dent the export market. Since then, the country has never resorted to imports. Exports
touched an all time high of 1.6 million in the year 2001. The per-capita consumption of salt in the country is estimated at about 12 kg, which includes edible as well as industrial salt. The current annual requirement of salt in the country is estimated to be 60 lakhs tones for industrial use. Caustic soda, soda ash, chlorine etc., are the major salt-based industries.
Besides about 15 lakhs tones of salt is exported every year. Sea salt constitutes about 70% of the total salt production in the country. Salt manufacturing activities are carried out in the coastal states of Gujarat,Tamil Nadu, Andhra Pradesh, Maharashtra, Karnataka, Orissa, West Bengal Goa and hinter land State of
Rajasthan. Among these States only Gujarat, Tamil Nadu and Rajasthan produces salt surplus to their requirement. These three states produce about 70%, 15% and 12% respectively of the total salt produced in the country and cater to the requirement of all the salt deficit and non-salt producing states.
Private sector plays a dominant role contributing over 95% of the salt production, while the public sector contributes about 2-3%. The co-operative sector contributes about 8% whereas the small-scale sector (less than 10 acres) accounts for nearly 40% of the total salt production in the country.
OBJECTIVE OF THE STUDY
=> To study the Consumer Preference for Edible Salt
=> To study the Consumer Preference for Nirma Shudh Salt
=> To study the awareness about Nirma Shudh Salt
=> To know the brand awareness of Edible salt in different area of Ahmedabad and to illicit the consumer opinion about price, quality, reasons for choice, brand satisfaction etc.
=> To study the purchasing pattern of Edible Salt.
=> To know the criteria preferred by the consumer at the time of purchase of edible salt.
Hypothesis:
=> A chi- square test for independence has been conducted for knowing the relation between the area and the preference towards salts.
=> Ho: Preference towards salts and area are independent of each other. => H1: Preference towards salts and area are dependent of each other.
Download Full Project Report
India is the third largest salt producing country in the world (after the US and China) with an average annual production of about 148 lakh tones. In a very short period of time sufficiency was achieved (in 1953) and made a dent the export market. Since then, the country has never resorted to imports. Exports
touched an all time high of 1.6 million in the year 2001. The per-capita consumption of salt in the country is estimated at about 12 kg, which includes edible as well as industrial salt. The current annual requirement of salt in the country is estimated to be 60 lakhs tones for industrial use. Caustic soda, soda ash, chlorine etc., are the major salt-based industries.
Besides about 15 lakhs tones of salt is exported every year. Sea salt constitutes about 70% of the total salt production in the country. Salt manufacturing activities are carried out in the coastal states of Gujarat,Tamil Nadu, Andhra Pradesh, Maharashtra, Karnataka, Orissa, West Bengal Goa and hinter land State of
Rajasthan. Among these States only Gujarat, Tamil Nadu and Rajasthan produces salt surplus to their requirement. These three states produce about 70%, 15% and 12% respectively of the total salt produced in the country and cater to the requirement of all the salt deficit and non-salt producing states.
Private sector plays a dominant role contributing over 95% of the salt production, while the public sector contributes about 2-3%. The co-operative sector contributes about 8% whereas the small-scale sector (less than 10 acres) accounts for nearly 40% of the total salt production in the country.
OBJECTIVE OF THE STUDY
=> To study the Consumer Preference for Edible Salt
=> To study the Consumer Preference for Nirma Shudh Salt
=> To study the awareness about Nirma Shudh Salt
=> To know the brand awareness of Edible salt in different area of Ahmedabad and to illicit the consumer opinion about price, quality, reasons for choice, brand satisfaction etc.
=> To study the purchasing pattern of Edible Salt.
=> To know the criteria preferred by the consumer at the time of purchase of edible salt.
Hypothesis:
=> A chi- square test for independence has been conducted for knowing the relation between the area and the preference towards salts.
=> Ho: Preference towards salts and area are independent of each other. => H1: Preference towards salts and area are dependent of each other.
Download Full Project Report
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