KINGFISHER AIRLINES
Kingfisher Airlines Limited is a major Indian airline. Kingfisher operates more than 400 flights a day and has a network of 80 destinations, with regional and long-haul international services.[1]. Kingfisher Airlines, through one of its holding companies United Breweries Group, has a 50 percent stake in low-cost carrier Kingfisher Red.
Kingfisher Airlines is one of six airlines in the world to have a five-star rating from Skytrax, along with Asiana Airlines, Malaysia Airlines, Qatar Airways, Singapore Airlines and Cathay Pacific Airways. In May 2009, Kingfisher Airlines carried more than a million passengers, giving it the highest market share among airlines in India.
Kingfisher has its registered office in the UB Tower in Bangalore and its head office in the Kingfisher House in Mumbai.
RESEARCH OBJECTIVES
The research carried out during the project had many objectives related to the service quality of the Indian airline industry. Some of the objectives of the research carried out are listed below:
• To study the concept of service quality and dimensions governing service quality.
• To study the service quality of different service providers in the Indian aviation industry.
• To measure the service quality with the help of the service quality dimensions for the service providers.
• To compare the service quality of different service providers with Kingfisher airlines and to find the airline service provider with the best service quality.
• To understand the knowledge gap or the gap between the management’s perception about the customer expectations and the customer expectations.
• To measure the knowledge gap for the service providers of the Indian aviation industry.
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Kingfisher Airlines Limited is a major Indian airline. Kingfisher operates more than 400 flights a day and has a network of 80 destinations, with regional and long-haul international services.[1]. Kingfisher Airlines, through one of its holding companies United Breweries Group, has a 50 percent stake in low-cost carrier Kingfisher Red.
Kingfisher Airlines is one of six airlines in the world to have a five-star rating from Skytrax, along with Asiana Airlines, Malaysia Airlines, Qatar Airways, Singapore Airlines and Cathay Pacific Airways. In May 2009, Kingfisher Airlines carried more than a million passengers, giving it the highest market share among airlines in India.
Kingfisher has its registered office in the UB Tower in Bangalore and its head office in the Kingfisher House in Mumbai.
RESEARCH OBJECTIVES
The research carried out during the project had many objectives related to the service quality of the Indian airline industry. Some of the objectives of the research carried out are listed below:
• To study the concept of service quality and dimensions governing service quality.
• To study the service quality of different service providers in the Indian aviation industry.
• To measure the service quality with the help of the service quality dimensions for the service providers.
• To compare the service quality of different service providers with Kingfisher airlines and to find the airline service provider with the best service quality.
• To understand the knowledge gap or the gap between the management’s perception about the customer expectations and the customer expectations.
• To measure the knowledge gap for the service providers of the Indian aviation industry.
Download Full Project Report
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