INTRODUCTION
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.
In a most simple and non-technical language, marketing may be explained as a business function entrusted with the criterion and satisfaction of customers to achieve the aims of business itself in popular usage, the term "marketing" refers to the promotion of products, especially advertising and branding. However, in professional usage the term has a wider meaning. It can be divided into four sections. Often called the "four Ps'". They are:
Product - The product management aspect of marketing deals with the specifications of the actual good or service, and how it relates to the end-user's needs and wants.
Pricing – This refers to the process of setting a price for a product, including discounts.
Promotion -- This includes advertising, sales promotion, publicity, and persona! Selling. And refers to the various methods of promoting the product, brand or company.
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Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.
In a most simple and non-technical language, marketing may be explained as a business function entrusted with the criterion and satisfaction of customers to achieve the aims of business itself in popular usage, the term "marketing" refers to the promotion of products, especially advertising and branding. However, in professional usage the term has a wider meaning. It can be divided into four sections. Often called the "four Ps'". They are:
Product - The product management aspect of marketing deals with the specifications of the actual good or service, and how it relates to the end-user's needs and wants.
Pricing – This refers to the process of setting a price for a product, including discounts.
Promotion -- This includes advertising, sales promotion, publicity, and persona! Selling. And refers to the various methods of promoting the product, brand or company.
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