CONSUMER BUYING BEHVIOUR
The main aim of marketing is meet and satisfy target customers need and wants buyer behavior refers to the peoples or organization conduct activities and together with the impact of various influence on them towards making decision on purchase of product and service in a market. The field of consumer behavior studies how individuals, groups and organization select, buy, use and dispse of goods, service, ideas, or experience to satisfy their needs and desires understanding consumer behavior and knowing customer are never simple. The wealth of products and service produced in a country make our economy strong. The behaviorof human being during the purchase is being termed as ―Buyer Behavior. Customer says one thing but do another. They may not be in touch with their deeper motivations. They are responding to influences that change their mind at the last minute. A buyer makes take a decision whether save or spend the money.
SCOPE OF STUDY
=> The main scope of the study is limited.
=> It also analysis the benefits accruing to the company as a
result of those service.
=> This study has been made to find the level of satisfaction the
customer has regarding the service provider by bike place.
OBJECTIVES OF STUDY
=> To know market position of Hero Honda bike in the
market.
=> To know consumer behavior for purchase of two wheeler
bike.
Limitations of study
=> When the buyers are busy we can‘t get accurate data from
them.
=> According to the time limit of our project we can cover
only the some area.
=> During survey some respondents may not give answer in a
proper manner.
Download Full Project Report
The main aim of marketing is meet and satisfy target customers need and wants buyer behavior refers to the peoples or organization conduct activities and together with the impact of various influence on them towards making decision on purchase of product and service in a market. The field of consumer behavior studies how individuals, groups and organization select, buy, use and dispse of goods, service, ideas, or experience to satisfy their needs and desires understanding consumer behavior and knowing customer are never simple. The wealth of products and service produced in a country make our economy strong. The behaviorof human being during the purchase is being termed as ―Buyer Behavior. Customer says one thing but do another. They may not be in touch with their deeper motivations. They are responding to influences that change their mind at the last minute. A buyer makes take a decision whether save or spend the money.
SCOPE OF STUDY
=> The main scope of the study is limited.
=> It also analysis the benefits accruing to the company as a
result of those service.
=> This study has been made to find the level of satisfaction the
customer has regarding the service provider by bike place.
OBJECTIVES OF STUDY
=> To know market position of Hero Honda bike in the
market.
=> To know consumer behavior for purchase of two wheeler
bike.
Limitations of study
=> When the buyers are busy we can‘t get accurate data from
them.
=> According to the time limit of our project we can cover
only the some area.
=> During survey some respondents may not give answer in a
proper manner.
Download Full Project Report
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