Pepsi Vs Coke in India Marketing Project Report

INTRODUCTION
India with a population of more the 100 cores is potentially one of the largest consumer markets in the world. With urbanization and development of economy,tastes and interests of the people changes according to the advance nation.

Marketing is about winning this new environment. It is about understanding what consumers want and supplying it more conveniently. Marketing deals with identifying and meeting human needs and social needs. One of the shortest definitions of marketing is “meeting needs profitably”. The consumer market may be identified as the market for product and services that are purchased by individuals as household for their personal consumption. soft drinks is a typical consumer product purchased by individual primarily quench their thirst and also for refreshment. Different types of soft drinks are available in the market and more or less content of all soft drinks is same. The market of soft drinks is facing a cutthroat competition
and many companies are floating in the market with their product with different brands names.
Thus in a country like India where more than 50% of total population exists below poverty line, the consumer cannot afford such high price for soft drinks. As a result the trading activities of the soft drinks industry are concentrated in and around big cities and town where the purchasing power of population is considered comparatively high.

Soft drinks industry in India has an annual sale of about 4000crores, with per capita consumption of soft drinks at a low of seven bottle per annum (even Pakistan has a per capita consumption of 14; in china and U.S.A is more than 800 bottles) is due to price factor.

The marketing manager is responsible for both determining and suitability of goods and services in the market to give maximum satisfaction to the consumer. In order to provide maximum satisfaction, the manager need to know, what is the satisfaction level of the consumer i.e. what is their expectation from the products etc. In order to meet above requirements marketing manager conduct marketing research. Marketing research identify market opportunities, After the completion of marketing research, the company measures and forecast the size, growth and profit potential of each market opportunity.
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Consumer Buying Behaviour at Hero Honda / Hero Moto Corp

CONSUMER BUYING BEHVIOUR
The main aim of marketing is meet and satisfy target customers need and wants buyer behavior refers to the peoples or organization conduct activities and together with the impact of various influence on them towards making decision on purchase of product and service in a market. The field of consumer behavior studies how individuals, groups and organization select, buy, use and dispse of goods, service, ideas, or experience to satisfy their needs and desires understanding consumer behavior and knowing customer are never simple. The wealth of products and service produced in a country make our economy strong. The behaviorof human being during the purchase is being termed as ―Buyer Behavior. Customer says one thing but do another. They may not be in touch with their deeper motivations. They are responding to influences that change their mind at the last minute. A buyer makes take a decision whether save or spend the money.

SCOPE OF STUDY
=> The main scope of the study is limited.

=> It also analysis the benefits accruing to the company as a
result of those service.

=> This study has been made to find the level of satisfaction the
customer has regarding the service provider by bike place.

OBJECTIVES OF STUDY
=> To know market position of Hero Honda bike in the
market.

=> To know consumer behavior for purchase of two wheeler
bike.

Limitations of study
=> When the buyers are busy we can‘t get accurate data from
them.

=> According to the time limit of our project we can cover
only the some area.

=> During survey some respondents may not give answer in a
proper manner.

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Competition Mapping of Diffrent Antivirus Softwares Project Report

EXECUTIVE SUMMARY
Every business organization big or small has its own sets of problems. Sometimes they enjoy advantages over others; sometimes they also have to bear the heat of the
competition. They are not above the ups and downs of the business.

CAT (Center for Anti-Virus Technology) Computer Services Pvt. Limited, Pune is the
India's leading developers of the security solutions under the Quick Heal brand, but they are struggling for the market leadership in the antivirus software field.
The main objectives of this study is to find the market share of different antivirus
softwares and to find out different factors that affect purchasing decision of customers and make recommendations to CAT Computer Services Pvt. Limited to improve the sales.

The study required a detailed study of Pune market. A detail dealer survey was conducted to find out all the aspects of antivirus software market. The sales figures of all companies were collected through the sampling of dealer. The various factors responsible for sales and different activities carried out by the company, which play a pivotal role in antivirus software sales, were find out.
Another survey was conducted where antivirus software users from the IT industry and
Manufacture sector industry were asked few questions to study their view regarding the software features and the sales activities.

Two different questionnaires for dealer and customers were made and direct interviews
were held to get first hand information. The data collected from the two surveys were scientifically analyzed and conclusions ware drawn. Based on these conclusions and managerial theory we recommend a set of activities to be implemented by CAT computer Services Pvt. Limited in order to be the market leader in antivirus software
industry.

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