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Thursday, December 24, 2009

Vodafone Essar Project Report

Organisation Study of Vodafone Essar limited.

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Suzlon Energy Marketing Project Report

Suzlon Energy's strategy to do better in China Project Report.

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Brand Awareness of Airtel Project Report

INTRODUCTION
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.
In a most simple and non-technical language, marketing may be explained as a business function entrusted with the criterion and satisfaction of customers to achieve the aims of business itself in popular usage, the term "marketing" refers to the promotion of products, especially advertising and branding. However, in professional usage the term has a wider meaning. It can be divided into four sections. Often called the "four Ps'". They are:
Product - The product management aspect of marketing deals with the specifications of the actual good or service, and how it relates to the end-user's needs and wants.
Pricing – This refers to the process of setting a price for a product, including discounts.
Promotion -- This includes advertising, sales promotion, publicity, and persona! Selling. And refers to the various methods of promoting the product, brand or company.

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Monday, December 21, 2009

PACKAGED ATTA INDUSTRY Project Report

OBJECTIVE:
India has always been an attractive market because of its size; several factors have fuelled the Big guns enthusiasm to enter the food industry now.
The developments on the foreign direct investment front allowing companies to own 100 per cent in the food processing sector, the removal of the dividend balancing norms, the reservation of select segments in the food processing sector, has made a presence in the Indian market a feasible proposition.
The basic objective of this project is to have an insight of the Branded Atta Industry and to see what drives the big guns in such an industry which has gone untapped since years. An attempt is made to understand the consumer preference in such a product and what companies can do to get the desirable market share because the key here is volume.

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IDEA Cellular Project Report

Introduction

As India's leading GSM Mobile Services operator, IDEA Cellular has licenses to operate in 11 circles. With a customer base of over 10 million, IDEA Cellular has operations in Delhi, Maharashtra, Goa, Gujarat, Andhra Pradesh, Madhya Pradesh, Chattisgarh, Uttaranchal, Haryana, UP-West, Himachal Pradesh and Kerala. IDEA Cellular's footprint currently covers approximately 45% of India's population and over 50% of the potential telecom-market.
As a leader in Value Added Services, Innovation is central to IDEA's VAS Factory. It is the first cellular company to launch music messaging with 'Cellular Jockey', 'Background Tones', 'Group Talk', a voice portal with 'Say IDEA' and a complete suite of Mobile Email Services.


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Cement Industry Analysis of Pakistan

Introduction:
Cement industry is indeed a highly important segment of industrial sector that plays a pivotal role in
the socio-economic development. Though the cement industry in Pakistan has witnessed its lows
and highs in recent past, it has recovered during the last couple of years and is buoyant once again.

Structure:
A market is a group of buyers and sellers exchanging goods that are highly substitutable for one
another. Markets are defined by demand conditions; they embody the zone of consumer choice for
the goods.

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Sunday, December 6, 2009

Marketing Project on Pantloons

Marketing Project on Pantloons

Overview
Pantaloons Retail India Ltd. is one of India’s largest organized modern-format retailers promoted by Mr. Kishore Biyani. From the beginning in 1987, PRIL has today evolved as one of the leading manufacturer-retailer and are among the pioneers in setting up a nation-wide chain of large format stores in India. PRIL is entrepreneur driven, professionally managed focused on meeting the customer requirements for a large component of their spend across fashion, food, general merchandise, home in both value and lifestyle segments.

The company’s business has grown from one store in Kolkota in 1997, occupying an area of 8,000 Sq. ft to 72 stores, apart from our 22 factory outlets located in multiple cities occupying an aggregate area of 21, 07,608 Sq. ft. the company focuses on the Lifestyle segment through 14 Pantaloon stores, 3 Central Malls, 2 aLL stores, 2 Fashion Station and 1 MeLa store. In the Value segment, PRIL caters to the masses through 21 Big Bazaar and 30 Food Bazaar outlets.

The company retails a range of branded and Private Label apparel, footwear, perfumes, cosmetics, jewellery, leather products and accessories, home products, books, music and toys in our stores. They also retail household items, consumer durables, home furnishings, apart from food and personal care products. This is complemented by cafes, food stalls, entertainment, personal care and various beauty related services. Promotions and events are an integral part of the service offering to customers, which helps create a unique shopping experience.

Cash Management Project Report

Project report on cash management in Standard Chartered Bank.

Abstract
In a business anything done financially affects cash eventually. Cash is to a business is what blood is to a living body. A business cannot operate without its life-blood cash, and without cash management, there may remain no cash to operate. Cash movement in a business is two-way traffic. It keeps on moving in and out of business. The inflow and outflow of cash never coincides. Important aspect which is unique to cash management is time dimension associated with the movement of cash. Due to non-synchronicity of cash inflow and outflow, the inflow may be more than the outflow or the outflow may be more than the inflow at a particular point of time. This needs regulation. Left to itself cash flow is apt to follow monsoonic pattern, and showers of cash may be heavy, scanty or just normal. Hence there is a dire need to control its movement through skillful cash management. The primary aim of cash management is to ensure that there should be enough cash availability when the needs arises, not too much, but never too little.

Friday, December 4, 2009

COMPARATIVE MARKET ANALYSIS OF SAMSUNG ELECTRONICS project report

ABSTRACT
“All human actions have one of these seven causes: chance, nature, compulsion, habit, reason, passion and desire”. As a human being the major cause to take over this project was reason. The reason is to accomplish my task, aim, and motive of enhancing my knowledge and to know more about the consumer durable industry. Consumer durables have become inseparable in this era of modernization and thus influence even the common men’s life. This is one of the fastest growing industry with an growth of about 8% every year. Invention and the launch of new technology is the most important tool of this industry. To maintain the quality of products provided to the customers the companies dealing in the consumer durable products has to undergo extensive study and research work. This project work is a small attempt to understand the dealer, retailer as well as the consumer behavior in regards to the colour television & Air conditioners and to find out the position of Samsung among its competitors.

This SIP project is being conducted on Consumer durables i.e. CTV & Air conditioner for (Samsung India Electronics private limited), I am focusing on Comparative Market and consumer behavior study of consumer durables of Samsung vis-à-vis its competitors i.e. Sony, LG, Videocon, Haier, Bluestar. In CTV & A.C segment. For this the Survey was conducted with a set of questionnaire containing the questions which helped in obtaining the desired information from the dealers & retailers. In the next segment of study the consumers has be targeted with a set of questionnaire for the desired information. Till date around 100 dealers And Retailers were approached in the Chandigarh and its neighboring districts i.e. SAS nagar mohali, zirakpur in Patiala and Panchkulla in hariyana state. The information was obtained through questionnaire as well as by the interview method. The copy of questionnaire is being attached with this report. The method of personnel interview was also adopted for those who were unwilling to give any information in writing. At present around 50 of such interviews have been conducted keeping in mind the requirements of the survey being conducted.

This report also includes the analysis of around 10 year’s sales data. This data with the help of Le square method is used to predict the future demand as well as the sales of Samsung.
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Thursday, December 3, 2009

LUX - Marketing Project Report

Unilever is a multinational consumer product manufacturing giant operating in over hundred countries all around the globe. Unilever Bangladesh is the Bangladesh chapter of Unilever, where the company holds 60.75% share whereas the Government of Peoples Republic of Bangladesh holds 39.25% share.

Unilever’s one of the most popular brand is LUX. They segments LUX.’s market according to geographical locations. It further differentiates these segments into Socio Economic Cluster (SEC) which takes into account the criteria of education and profession which ultimately measures the financial ability of consumers. The cluster is divided into five parts starting from A to E. Unilever targets the urban and sub urban upper middle class and middle class segment of the population, who falls under A to C of SEC.

Tactical marketing tools, 4P’s, are extensively used by the company to market LUX. Though LUX is produced in Bangladesh, Unilever Bangladesh maintains the same standard all around the globe. The product is available in six different fragrances under three different sizes. Since the demand for beauty soap market is to a great extent oligopolistic, variations in price lead to price war which can eventually break down the company’s market share. Thus Unilever cannot provide a better price than its competitors. But the price is affordable by most of the people. Unilever Bangladesh has outsourced its distribution channels to third party distributors which allow them to distribute LUX in massive bulks amounting to around ten million pieces. It undertakes the largest promotional activities in the beauty soap industry.

The beauty soap industry has a few major producers of which Unilever holds market share of slightly less than 50%. Other competing brands like Tibbet, Aromatic and Keya have started to have a strong consumer base, but LUX.’s product features distribution and promotional activities have created high brand loyalty for which it is still the market leader.

Unilever, with the aid of its heavy promotional activities, has been able to penetrate the market. But the other producers in the industry are posing a threat towards Unilever’s market share as they have moved towards the rural masses of the population. Therefore, Unilever Bangladesh should undertake further steps such as moving towards the rural and/or poorer segment; attract children (by making a special product for kids) and other innovative promotional activities to retain its command in the industry.
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