Marketing Project on Pantloons
Overview
Pantaloons Retail India Ltd. is one of India’s largest organized modern-format retailers promoted by Mr. Kishore Biyani. From the beginning in 1987, PRIL has today evolved as one of the leading manufacturer-retailer and are among the pioneers in setting up a nation-wide chain of large format stores in India. PRIL is entrepreneur driven, professionally managed focused on meeting the customer requirements for a large component of their spend across fashion, food, general merchandise, home in both value and lifestyle segments.
The company’s business has grown from one store in Kolkota in 1997, occupying an area of 8,000 Sq. ft to 72 stores, apart from our 22 factory outlets located in multiple cities occupying an aggregate area of 21, 07,608 Sq. ft. the company focuses on the Lifestyle segment through 14 Pantaloon stores, 3 Central Malls, 2 aLL stores, 2 Fashion Station and 1 MeLa store. In the Value segment, PRIL caters to the masses through 21 Big Bazaar and 30 Food Bazaar outlets.
The company retails a range of branded and Private Label apparel, footwear, perfumes, cosmetics, jewellery, leather products and accessories, home products, books, music and toys in our stores. They also retail household items, consumer durables, home furnishings, apart from food and personal care products. This is complemented by cafes, food stalls, entertainment, personal care and various beauty related services. Promotions and events are an integral part of the service offering to customers, which helps create a unique shopping experience.
Overview
Pantaloons Retail India Ltd. is one of India’s largest organized modern-format retailers promoted by Mr. Kishore Biyani. From the beginning in 1987, PRIL has today evolved as one of the leading manufacturer-retailer and are among the pioneers in setting up a nation-wide chain of large format stores in India. PRIL is entrepreneur driven, professionally managed focused on meeting the customer requirements for a large component of their spend across fashion, food, general merchandise, home in both value and lifestyle segments.
The company’s business has grown from one store in Kolkota in 1997, occupying an area of 8,000 Sq. ft to 72 stores, apart from our 22 factory outlets located in multiple cities occupying an aggregate area of 21, 07,608 Sq. ft. the company focuses on the Lifestyle segment through 14 Pantaloon stores, 3 Central Malls, 2 aLL stores, 2 Fashion Station and 1 MeLa store. In the Value segment, PRIL caters to the masses through 21 Big Bazaar and 30 Food Bazaar outlets.
The company retails a range of branded and Private Label apparel, footwear, perfumes, cosmetics, jewellery, leather products and accessories, home products, books, music and toys in our stores. They also retail household items, consumer durables, home furnishings, apart from food and personal care products. This is complemented by cafes, food stalls, entertainment, personal care and various beauty related services. Promotions and events are an integral part of the service offering to customers, which helps create a unique shopping experience.
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