LITERATURE REVIEW
A study done by Heinonen & Strandvik (2003) showed that mobile channels are perceived to be more personal than traditional and e mail channels. This creates high expectations for the relevance of marketing communication messages. A consumer expects messages to be personal and of high interest and this makes the disappointment greater when they get undesired messages.
Research Objectives
=> To check the awareness of the mobile marketing on the youngsters.
=> To know the preference of people towards mobile marketing on the youngsters
=> To check the reliability of mobile marketing on the youngsters
Research Design
Sampling frame: all individuals between 18 years to 35 years in Ahmedabad.
Sampling unit: all individuals between 18 years to 35 years in Ahmedabad
Sample size: 100 respondents
Sampling method: non-probabilistic convenience sampling
Primary Sources:
survey Instrument: Questionnaire
Download Full Project Report
A study done by Heinonen & Strandvik (2003) showed that mobile channels are perceived to be more personal than traditional and e mail channels. This creates high expectations for the relevance of marketing communication messages. A consumer expects messages to be personal and of high interest and this makes the disappointment greater when they get undesired messages.
Research Objectives
=> To check the awareness of the mobile marketing on the youngsters.
=> To know the preference of people towards mobile marketing on the youngsters
=> To check the reliability of mobile marketing on the youngsters
Research Design
Sampling frame: all individuals between 18 years to 35 years in Ahmedabad.
Sampling unit: all individuals between 18 years to 35 years in Ahmedabad
Sample size: 100 respondents
Sampling method: non-probabilistic convenience sampling
Primary Sources:
survey Instrument: Questionnaire
Download Full Project Report
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