Rationale for the Study
In today’s intensely competitive, rapidly changing and highly complex environment characterize by diminishing customer loyalty, the need to be market –focused and customer centric is more critical than any other time in past. It is highly imperative for every organization to retain and use valuable information about their customer to enhance their business strategies and product and service offerings. Today, the key focus area of much organization is identification of a link between customer satisfaction and performance. However, satisfaction as the confirmation of expectation has started to be conceptualizing almost as a threshold for customers. The delivery of satisfaction is the minimum the customer expects.
After completing the primary formalities for vocational training, the approach followed for the project was by .having debatable discussion on various topics with the project guide, and keeping in mind the total time duration 8 weeks, the project title “Study of the Customer Relationship Management for AGR automobiles Varanasi” was decided. Primarily, the researcher was given some random idea about this project at AGR automobiles. After having very basic understanding about it’s objective and it’s importance in the organization, helped in understanding the project better so as to make platform for analysis.
The objective behind making this project is to have the knowledge of the practices of Maruti Services by the Marketing Department. Maruti Suzuki India Limited 50% smaller, fewer, lighter and more beautiful. style and design quotient (formerly Maruti Udyog Limited), a subsidiary of Suzuki Motor Corporation of Japan, is India's largest passenger car company, accounting for over of the domestic car market. From its very inception,Maruti Suzuki has brought to India,a simple yet powerful apanese philosophy The benefits of product quality, safety and cost consciousness have been fused and filliped in order to present the Indian populace with cars high on the . The extreme relevance of our brands in the Indian car arena, in beat with the lifestyles and desires of our changing nation has made us the market favourites, for over two decades. Gaining ground from strength to strength, we are inspirited now more than ever,to push boundaries and conquer new horizons.
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In today’s intensely competitive, rapidly changing and highly complex environment characterize by diminishing customer loyalty, the need to be market –focused and customer centric is more critical than any other time in past. It is highly imperative for every organization to retain and use valuable information about their customer to enhance their business strategies and product and service offerings. Today, the key focus area of much organization is identification of a link between customer satisfaction and performance. However, satisfaction as the confirmation of expectation has started to be conceptualizing almost as a threshold for customers. The delivery of satisfaction is the minimum the customer expects.
After completing the primary formalities for vocational training, the approach followed for the project was by .having debatable discussion on various topics with the project guide, and keeping in mind the total time duration 8 weeks, the project title “Study of the Customer Relationship Management for AGR automobiles Varanasi” was decided. Primarily, the researcher was given some random idea about this project at AGR automobiles. After having very basic understanding about it’s objective and it’s importance in the organization, helped in understanding the project better so as to make platform for analysis.
The objective behind making this project is to have the knowledge of the practices of Maruti Services by the Marketing Department. Maruti Suzuki India Limited 50% smaller, fewer, lighter and more beautiful. style and design quotient (formerly Maruti Udyog Limited), a subsidiary of Suzuki Motor Corporation of Japan, is India's largest passenger car company, accounting for over of the domestic car market. From its very inception,Maruti Suzuki has brought to India,a simple yet powerful apanese philosophy The benefits of product quality, safety and cost consciousness have been fused and filliped in order to present the Indian populace with cars high on the . The extreme relevance of our brands in the Indian car arena, in beat with the lifestyles and desires of our changing nation has made us the market favourites, for over two decades. Gaining ground from strength to strength, we are inspirited now more than ever,to push boundaries and conquer new horizons.
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